Confidence • Copywriting Secrets • Getting Clients • Know Your Audience • Psychology • Research • Scientific Selling • Writing Style
Confidence • Psychology
Confidence • Copywriting Secrets • Procrastination • Writing Process
Confidence • Creativity • Fact Box • Procrastination • Psychology
Confidence • Freelancer Tips • Getting Paid
Confidence • Creativity • Psychology • Writing Process
Fact Box • Freelancer Tips • Research • Truth in Advertising • Writing Process
January 22, 2020
It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...
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Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Know Your Audience • Offers and Closes • Truth in Advertising
January 21, 2020
Copywriters are hired guns. We usually don't create the products we sell, just get hired to sell them. So how, pray tell, are you supposed...
Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience
January 20, 2020
But in each case, what makes the headline work is not just empathy for a reader's concerns. That's only the hook. Where the copy works is...
January 18, 2020
I've gotten a few copy critiques in my day. I've given a few, too. And I've discovered there's one essential element to making them...
January 17, 2020
"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...
Copywriting Secrets • Creativity • Scientific Selling • Writing Process
January 16, 2020
“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...
Fact Box • Fun and Games
January 15, 2020
We can't all be geniuses, right? And in some ways, thank God. For instance, how about these little tidbits I recently found online about...
January 14, 2020
Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...
Copywriting Secrets • Creativity • Fact Box • Procrastination • Research • Writing Process
January 13, 2020
What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...
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