Improve Your Copywriting in 15 Steps

Talented copywriters are able to motivate people to take action by purchasing goods or services through writing alone. You can ensure a higher conversion and click through rate simply by providing excellent copy. If your landing page is poorly written…

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How “Free” Really Works

Colleagues of mine call it the “Krishna Principle.” I’ve also heard it called the “Rule of Reciprocity.” The idea is that, by giving something or offering to give something, you open up the customer to give you something in return. Does it work? All the time. Take these examples from Robert Cialdini’s famous must-read marketing book…

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The Positioning Myth

In the classic marketing book, “Positioning: The Battle for Your Mind,” authors Trout and Ries made it clear. In any marketing challenge, you often get one shot at staking out your territory inside your customer’s cranium… Either you’ll get it right and have loyal customers lined up at your back door, ad infinitum… or you’ll blow it and spend a fortune trying to re-invent their perception of you, possibly for years to come…

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Read this NOW, or the Puppy Gets It!

Years ago, I think it was National Lampoon sent out a mail campaign trying to get subscribers… or maybe it was renewals… with a picture of a man holding an adorable puppy draped over his left arm. In his right hand, he held what looked like Dirty Harry’s revolver. The headline read (I’m paraphrasing): “Subscribe now or the puppy gets it!” Depending on how you feel about puppies, that qualifies as an “urgency” pitch. Of course, there are other ways to create urgency.

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Make Money While You Sleep

Bob did this and it cost him about $175 to get this “business” off the ground. That turned into $20,727 in sales that he barely worked to collect. Now he’s just repeated the process and makes, on this kind of business alone, over $200K per year. It takes him about an hour or so per week to keep the income flowing.

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