Know Your Audience • Psychology • Research • Scientific Selling

October 21, 2017

Can You Judge a Customer By His… Computer

A few years back, Apple had a long-running ad campain, “I’m a Mac, I’m a PC.” It worked, but why? Perhaps because...

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Creativity • Know Your Audience • Writing Process

October 21, 2017

Brainstorming For One

You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize...

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Copywriting Secrets

October 20, 2017

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also...

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Uncategorized

October 19, 2017

The Chemistry of Persuasion

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New...

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Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Writing Process • Writing Style

October 18, 2017

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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Fact Box • Getting Clients • Getting Paid

October 17, 2017

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

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Confidence • Creativity • Fact Box

October 16, 2017

Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

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Getting Clients

October 15, 2017

How To Make a Sale Without Even Trying

A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...

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Copywriting Secrets • Writing Style

October 14, 2017

Five Punctuation “Mistakes” You Should Make

Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...

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Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology

October 13, 2017

Seven Ways to Say Thanks…

Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...

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