Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Psychology • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Getting Clients
Confidence • Creativity • Fact Box • Psychology • Scientific Selling • Writing Process
Confidence • Creativity • Finding the Benefit • Fun and Games
Procrastination • Writing Process
July 19, 2017
Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything. Just fill the page. If you...
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July 18, 2017
In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......
Copywriting Secrets • Creativity • Headlines and Leads • Research • Scientific Selling • Writing Process • Writing Style
July 17, 2017
Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...
Finding the Benefit • Truth in Advertising
July 16, 2017
With a pivot and a leap, I landed back on another moving walkway ready for another full tilt run... when something went "pop" in my left...
July 15, 2017
I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....
Copywriting Secrets • Creativity • Psychology • Writing Process • Writing Style
July 14, 2017
I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...
July 13, 2017
Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...
July 12, 2017
I got a note from a reader who aspires to a copywriting career and wanted to know how best to get started. You can imagine, I get that...
Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Research • Writing Style
July 11, 2017
Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...
Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology • Research • Writing Style
July 10, 2017
In the last post, we figured out how to heap lots of “thanks” upon the plates of our best customers. And yet, like a plump...