Confidence • Procrastination • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
Confidence • Copywriting Secrets • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Copywriting Secrets • Offers and Closes • Scientific Selling
March 26, 2019
Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...
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Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
March 25, 2019
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
March 24, 2019
Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...
Copywriting Secrets
Does sex really sell? Not necessarily. In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more...
March 23, 2019
Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...
Finding the Benefit • Know Your Audience • Psychology • Truth in Advertising
March 22, 2019
Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......
March 21, 2019
In a YouTube video decades before there was YouTube... David Ogilvy sets the record straight on what really works in advertising. Are his...
March 20, 2019
Quick -- what do testosterone, estrogen, dopamine, norepinephrine, serotonin, oxytocin, and vasopressin all have in common? They're the...
Creativity • Finding the Benefit • Writing Process
March 19, 2019
In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
March 18, 2019
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
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