Confidence • Truth in Advertising

June 18, 2019

What You Don’t Need to Get Ahead

Turns out that a survey of marketing execs from 32 different consumer-product companies showed a distinct disadvantage for companies that...

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Confidence • Getting Clients • Getting Paid

June 17, 2019

What Marketers Do When Recession Looms

I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...

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Fact Box

June 16, 2019

Copywriting Jargon… Once Difficult, Now Easy!

It's come to my attention that you, dear reader, might be sorely lacking in proper copywriting "vocabulary." Possibly because you don't...

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Copywriting Secrets

June 15, 2019

The Things Copywriters Wish Designers Knew

The general rule is that good design can't make bad copy work, but bad design can destroy the performance of good copy. So it matters. Just...

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Copywriting Secrets • Fact Box • Scientific Selling

June 14, 2019

In Picture Ads, The Eyes Have It

The common wisdom is that everybody loves a pretty face, right? Not always so, says Bryan Eisenberg over at grokdotcom. Oh sure, the...

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Confidence • Fact Box • Writing Style

June 13, 2019

Short Words, Bigger Word Power

I grew up loving what the nuns used to call "25 cent words." In high school, we called them "SAT Words." These are the words, they told us,...

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Creativity • Scientific Selling • Writing Process

June 12, 2019

Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to "repack" the day's collected memories for longer-term storage. In the process, your powers...

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Confidence • Copywriting Secrets • Creativity • Fact Box • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Q&A • Research • Scientific Selling • Writing Style

June 11, 2019

Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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Fact Box • Freelancer Tips • Research • Truth in Advertising • Writing Process

June 10, 2019

What Copywriters Should Know About Copyrights

It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...

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Confidence • Copywriting Secrets • Getting Clients • Know Your Audience • Psychology • Research • Scientific Selling • Writing Style

June 9, 2019

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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