The Copywriter's Roundtable

Brainstorming For One 0

Brainstorming For One

You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize sitting around drinking coffee. So you can get others to do all the hard thinking for you. In all those respects, group brainstorming is a good thing. But what do you do when you’re writing in isolation?

Does Sex Really “Sell?” 4

Does Sex Really “Sell?”

Does sex really sell? Not necessarily. In a poll that showed up on, the older the prospect you’re targeting, the more likely they are to dislike s*xy ads. I say that, by the...

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