Confidence • Copywriting Secrets • Fact Box • Freelancer Tips • Getting Clients • Getting Paid • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process • Writing Style
Confidence • Copywriting Secrets • Creativity • Fun and Games • Know Your Audience • Psychology • Scientific Selling
Confidence • Procrastination • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
November 13, 2019
What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...
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November 12, 2019
Sometime back, I read the book "Fast Food Nation." In many places, the book is the anti-junk diatribe I expected. And it also takes pain to...
November 11, 2019
Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...
November 10, 2019
* Republished from Nov. 2008, because… property markets might be looking a little more “up” these days, but…...
November 9, 2019
I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...
Copywriting Secrets • Offers and Closes • Scientific Selling
November 8, 2019
Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
November 6, 2019
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
November 5, 2019
Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...
Copywriting Secrets
November 4, 2019
Does sex really sell? Not necessarily. In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more...
November 3, 2019
Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...
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