Confidence • Creativity • Fact Box
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
June 25, 2017
I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...
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Getting Clients
June 24, 2017
A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...
Copywriting Secrets • Writing Style
June 23, 2017
Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...
Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology
June 22, 2017
Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...
Copywriting Secrets • Offers and Closes • Writing Process
June 21, 2017
Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...
Creativity • Fun and Games • Writing Style
June 20, 2017
Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when...
Creativity • Fact Box • Psychology • Scientific Selling
June 19, 2017
There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...
Fact Box • Know Your Audience
June 18, 2017
When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...
June 17, 2017
“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it...
June 16, 2017
"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...
