Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Freelancer Tips • Getting Clients • Writing Style
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Writing Process
Confidence • Copywriting Secrets • Creativity • Writing Style
Confidence • Creativity • Fact Box • Psychology • Scientific Selling
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
February 17, 2020
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
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Copywriting Secrets • Creativity • Finding the Benefit • Fun and Games • Research
February 16, 2020
Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...
Getting Paid
Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...
Creativity • Finding the Benefit • Know Your Audience • Writing Style
February 15, 2020
Says Kramer, "It appears that we are, in fact, set up to respond favorable to complexity. Decades of work in experimental psychology have...
Copywriting Secrets • Headlines and Leads • Know Your Audience • Scientific Selling
February 14, 2020
Years ago, I think it was National Lampoon sent out a mail campaign trying to get subscribers... or maybe it was renewals... with a picture...
Copywriting Secrets • Digital Copywriting • Headlines and Leads • Psychology • Research • Scientific Selling • Writing Process • Writing Style
February 13, 2020
First, can I confess something? I hate talking about “content” like this. It’s the word itself. So cold, so academic. It...
Finding the Benefit • Know Your Audience • Offers and Closes • Scientific Selling
February 12, 2020
How sick and tired are you of having to choose between brands?...
Copywriting Secrets • Creativity • Research • Writing Process
February 11, 2020
You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...
Copywriting Secrets • Offers and Closes • Uncategorized • Writing Style
February 10, 2020
"Other people paint beautifully on canvas or write wonderful poetry," Donald Trump once said, "I like making deals. Preferably big ones."...
February 9, 2020
Claude Hopkins looks like a crotchety chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find of...
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