Published September 22, 2014 by

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New York Times reported on recent “neuroeconomic” research from top U.S.…

Read More The Chemistry of Persuasion


Published September 20, 2014 by

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music… or even playing it… makes for better writers. Two new…

Read More Can Music Make You More Creative?

Confidence Creativity Fact Box

Published September 18, 2014 by

I grew up loving what the nuns used to call “25 cent words.” In high school, we called them “SAT Words.” These are the words, they told us, that make you sound smart. That win you respect, jobs, and the girl of your dreams. People who use these words, they said, can walk through walls. Boy, did they get that wrong…

Read More Short Words, Bigger Word Power

Confidence Fact Box Writing Style

Published September 18, 2014 by

Quick — what do testosterone, estrogen, dopamine, norepinephrine, serotonin, oxytocin, and vasopressin all have in common? They’re the chemicals of “true love.” Yep, some jerk has reduced romance to a science…

Read More The Science of Love and Persuasion

Confidence Copywriting Secrets Scientific Selling