Published September 28, 2014 by jackforde

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also one of the oldest success secrets in the world. What is it? Quite simply… “Do…

Copywriting Secrets

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Published September 26, 2014 by jackforde

The Secret to Selling to Seniors

To lump together the “older generation” is to include every race; every economic, religious, and political background; every level of income… you name it. Almost every marketing niche in existence somehow overlaps with the post-50 set. And it’s about to get even more diverse…

Copywriting Secrets Fact Box Know Your Audience

Published September 24, 2014 by jackforde

The Procrastinator’s Creed

Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following under the byline “anonymous”…

Brainstorming By the Rules

Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of brainstorming “rules” in 1963: No judgment in early…

The Chemistry of Persuasion

Your new sales goal: To make your prospect’s blood gush with “oxytocin.” What is oxytocin? An article in the New York Times reported on recent “neuroeconomic” research from top U.S.…

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all the clever metaphors you’ll ever come…

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my copywriting mentors used to say, money isn’t just about affording…

Fact Box Getting Clients Getting Paid

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Published September 20, 2014 by jackforde

How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why? Before you accuse me of being too…

Confidence Creativity Psychology Writing Process

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Published September 20, 2014 by jackforde

Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music… or even playing it… makes for better writers. Two new…

Confidence Creativity Fact Box

Published September 19, 2014 by JTF

How To Make a Sale Without Even Trying

A great piece of sales copy can show up where you’d least expect it. With an impact you might not expect either. At levels you never imagined.

Getting Clients

The Copywriter's Roundtable