Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
Confidence • Copywriting Secrets • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Freelancer Tips • Getting Clients • Writing Style
March 23, 2019
Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...
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Finding the Benefit • Know Your Audience • Psychology • Truth in Advertising
March 22, 2019
Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......
March 21, 2019
In a YouTube video decades before there was YouTube... David Ogilvy sets the record straight on what really works in advertising. Are his...
March 20, 2019
Quick -- what do testosterone, estrogen, dopamine, norepinephrine, serotonin, oxytocin, and vasopressin all have in common? They're the...
Creativity • Finding the Benefit • Writing Process
March 19, 2019
In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
March 18, 2019
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
Copywriting Secrets • Creativity • Finding the Benefit • Fun and Games • Research
March 17, 2019
Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...
Getting Paid
March 16, 2019
Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...
Creativity • Finding the Benefit • Know Your Audience • Writing Style
March 15, 2019
Says Kramer, "It appears that we are, in fact, set up to respond favorable to complexity. Decades of work in experimental psychology have...
Copywriting Secrets • Headlines and Leads • Know Your Audience • Scientific Selling
March 14, 2019
Years ago, I think it was National Lampoon sent out a mail campaign trying to get subscribers... or maybe it was renewals... with a picture...
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