Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Getting Clients
Confidence • Creativity • Fact Box • Psychology • Scientific Selling • Writing Process
Confidence • Creativity • Finding the Benefit • Fun and Games
Confidence • Copywriting Secrets
Confidence • Creativity • Fact Box
Copywriting Secrets • Creativity • Psychology • Writing Process • Writing Style
June 18, 2018
I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...
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June 17, 2018
Alex Osborn, a founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...
June 16, 2018
I got a note from a reader who aspires to a copywriting career and wanted to know how best to get started. You can imagine, I get that...
Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Research • Writing Style
June 15, 2018
Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...
Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology • Research • Writing Style
June 14, 2018
In the another post, we figured out how to heap lots of “thanks” upon the plates of our best customers. Without further ado,...
Copywriting Secrets • Scientific Selling
June 13, 2018
What’s more persuasive, email or face-to-face communication? Per a UK psychology study published on this fascinating British...
June 12, 2018
On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....
June 11, 2018
It’s commonly said that the Greeks talked about two kinds of knowledge… One you gain from study, the other you gain from...
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June 10, 2018
What’s the best thing you can do when you’re unsure of what comes next? According to billionaire Warren Buffet, you should work...
June 9, 2018
Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have...
