Confidence • Procrastination • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
Confidence • Copywriting Secrets • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
July 16, 2019
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
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July 15, 2019
Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...
Copywriting Secrets
July 14, 2019
Does sex really sell? Not necessarily. In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more...
July 13, 2019
Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...
Finding the Benefit • Know Your Audience • Psychology • Truth in Advertising
July 12, 2019
Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......
July 11, 2019
In a YouTube video decades before there was YouTube... David Ogilvy sets the record straight on what really works in advertising. Are his...
July 10, 2019
Quick -- what do testosterone, estrogen, dopamine, norepinephrine, serotonin, oxytocin, and vasopressin all have in common? They're the...
Creativity • Finding the Benefit • Writing Process
July 9, 2019
In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
July 8, 2019
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
Copywriting Secrets • Creativity • Finding the Benefit • Fun and Games • Research
July 7, 2019
Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...
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