Confidence • Creativity • Fact Box
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
September 21, 2018
I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...
Continue reading
Getting Clients
September 20, 2018
A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...
Copywriting Secrets • Writing Style
September 19, 2018
Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...
Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology
September 18, 2018
Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...
Copywriting Secrets • Offers and Closes • Writing Process
September 17, 2018
Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...
Creativity • Fun and Games • Writing Style
September 16, 2018
Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when...
Creativity • Fact Box • Psychology • Scientific Selling
September 15, 2018
There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...
Fact Box • Know Your Audience
September 14, 2018
When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...
September 13, 2018
“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it...
September 12, 2018
"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...
