Confidence • Creativity • Fact Box • Psychology • Scientific Selling • Writing Process
Confidence • Creativity • Finding the Benefit • Fun and Games
Confidence • Copywriting Secrets
Confidence • Creativity • Fact Box
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Research • Writing Style
August 9, 2020
Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...
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Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology • Research • Writing Style
August 8, 2020
In the another post, we figured out how to heap lots of “thanks” upon the plates of our best customers. Without further ado,...
Copywriting Secrets • Scientific Selling
August 7, 2020
What’s more persuasive, email or face-to-face communication? Per a UK psychology study published on this fascinating British...
August 6, 2020
On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....
August 5, 2020
It’s commonly said that the Greeks talked about two kinds of knowledge… One you gain from study, the other you gain from...
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August 4, 2020
What’s the best thing you can do when you’re unsure of what comes next? According to billionaire Warren Buffet, you should work...
August 3, 2020
Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have...
Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling • Writing Process
August 2, 2020
When writing a Promise-Driven Lead, where should you start? The default for most marketers is to study the product and just figure out what...
Copywriting Secrets • Getting Paid • Procrastination • Research • Writing Process
August 1, 2020
The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....
Know Your Audience • Psychology • Research • Scientific Selling
July 31, 2020
A few years back, Apple had a long-running ad campain, “I’m a Mac, I’m a PC.” It worked, but why? Perhaps because...
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