Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
Confidence • Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience • Scientific Selling • Writing Style
Confidence • Creativity • Finding the Benefit • Know Your Audience • Writing Process • Writing Style
Confidence • Finding the Benefit • Know Your Audience • Offers and Closes • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Fact Box • Freelancer Tips • Getting Clients • Getting Paid • Writing Process
April 21, 2019
There's a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the...
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April 20, 2019
An interviewer asked Woody Allen how to write a joke. Here's what Allen said: "It depends on where I want it to take me. First, I figure...
April 19, 2019
According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...
Getting Paid • Truth in Advertising
April 18, 2019
Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...
Creativity • Fact Box • Psychology • Research • Scientific Selling • Writing Process
April 17, 2019
I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...
Copywriting Secrets • Finding the Benefit • Fun and Games • Know Your Audience • Psychology • Scientific Selling
April 16, 2019
Everything we do is dictated by the “why” behind it. As in, the only reason why we would change our behavior to get a certain...
Copywriting Secrets • Creativity • Writing Process • Writing Style
April 15, 2019
Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...
Copywriting Secrets • Headlines and Leads • Know Your Audience • Writing Style
April 14, 2019
"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my...
Copywriting Secrets
April 13, 2019
Sometimes, you find yourself on the other side of the microscope… like this time, when I was lucky enough to sit down with master...
Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Research • Writing Process • Writing Style
April 12, 2019
It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...
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