Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process • Writing Style
Confidence • Copywriting Secrets • Creativity • Fun and Games • Know Your Audience • Psychology • Scientific Selling
Confidence • Procrastination • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
Confidence • Copywriting Secrets • Scientific Selling
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April 24, 2018
Sometime back, I read the book "Fast Food Nation." In many places, the book is the anti-junk diatribe I expected. And it also takes pain to...
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April 23, 2018
Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...
April 22, 2018
* Republished from Nov. 2008, because… property markets might be looking a little more “up” these days, but…...
April 21, 2018
I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...
Copywriting Secrets • Offers and Closes • Scientific Selling
April 20, 2018
Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
April 19, 2018
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
April 18, 2018
Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...
Copywriting Secrets
April 17, 2018
Does sex really sell? Not necessarily. In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more...
April 16, 2018
Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...
Finding the Benefit • Know Your Audience • Psychology • Truth in Advertising
April 15, 2018
Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......
