Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
Confidence • Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience • Scientific Selling • Writing Style
Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology
May 28, 2018
Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...
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Copywriting Secrets • Offers and Closes • Writing Process
May 27, 2018
Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...
Creativity • Fun and Games • Writing Style
May 26, 2018
Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when...
Creativity • Fact Box • Psychology • Scientific Selling
May 25, 2018
There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...
Fact Box • Know Your Audience
May 24, 2018
When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...
May 23, 2018
“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it...
May 22, 2018
"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...
May 21, 2018
What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...
Freelancer Tips • Procrastination • Psychology • Writing Process
May 20, 2018
“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press...
Copywriting Secrets
May 19, 2018
Eight times, Ben Franklin crossed the Atlantic. France, Spain, England, Ireland, the Netherlands, Germany — he hit them all. And...
