Published September 26, 2014 by

To lump together the “older generation” is to include every race; every economic, religious, and political background; every level of income… you name it. Almost every marketing niche in existence somehow overlaps with the post-50 set. And it’s about to get even more diverse…

Read More The Secret to Selling to Seniors

Copywriting Secrets Fact Box Know Your Audience

Published September 22, 2014 by

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New York Times reported on recent “neuroeconomic” research from top U.S.…

Read More The Chemistry of Persuasion


Published September 20, 2014 by

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music… or even playing it… makes for better writers. Two new…

Read More Can Music Make You More Creative?

Confidence Creativity Fact Box