Confidence • Creativity • Finding the Benefit • Know Your Audience • Writing Process • Writing Style
Confidence • Finding the Benefit • Know Your Audience • Offers and Closes • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Fact Box • Freelancer Tips • Getting Clients • Getting Paid • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process • Writing Style
Confidence • Copywriting Secrets • Creativity • Fun and Games • Know Your Audience • Psychology • Scientific Selling
Confidence • Procrastination • Writing Process
Copywriting Secrets • Creativity • Writing Process • Writing Style
October 24, 2020
Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...
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Copywriting Secrets • Headlines and Leads • Know Your Audience • Writing Style
October 22, 2020
"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my...
Copywriting Secrets
October 21, 2020
Sometimes, you find yourself on the other side of the microscope… like this time, when I was lucky enough to sit down with master...
Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Research • Writing Process • Writing Style
October 20, 2020
It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...
October 19, 2020
I've written the "Copywriters Roundtable" ezine for many years. I've worked with many others who write ezines. And I've received ezines...
October 18, 2020
I shaved this morning thinking about "commodity hell." That's when a market for a product is so crowded, every product is virtually the...
Creativity • Fact Box
October 17, 2020
I know this isn't exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we're better thinkers...
Fact Box • Procrastination
October 16, 2020
Time magazine did a back-o’-the-napkin calculation. Suppose you estimate about five million of these “25 Random Things”...
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October 15, 2020
Someone once asked me… Why I would, so often… (At least in copy)… Use so many… One-line sentences… And so...
Finding the Benefit • Know Your Audience • Offers and Closes • Psychology • Scientific Selling • Writing Style
October 14, 2020
Sid and Harry run a tailor shop in New York City. If you can picture it, Sid is the salesman working the floor, while Harry works over the...
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