Confidence • Creativity • Fact Box • Procrastination • Psychology
Confidence • Freelancer Tips • Getting Paid
Confidence • Creativity • Psychology • Writing Process
Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Psychology • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Research • Scientific Selling • Writing Process
Fact Box • Fun and Games
July 26, 2017
We can't all be geniuses, right? And in some ways, thank God. For instance, how about these little tidbits I recently found online about...
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July 25, 2017
Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...
Copywriting Secrets • Creativity • Fact Box • Procrastination • Research • Writing Process
July 24, 2017
What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...
Copywriting Secrets • Creativity • Fun and Games • Writing Process • Writing Style
July 23, 2017
I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...
Fact Box • Writing Process
July 22, 2017
What time do real writers get out of bed? It's a good question, regardless of what kind of writing you do... ...
July 21, 2017
“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...
July 20, 2017
A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...
Procrastination • Writing Process
July 19, 2017
Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything. Just fill the page. If you...
July 18, 2017
In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......
Copywriting Secrets • Creativity • Headlines and Leads • Research • Scientific Selling • Writing Process • Writing Style
July 17, 2017
Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...
