Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Freelancer Tips • Getting Clients • Writing Style
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Writing Process
Confidence • Copywriting Secrets • Creativity • Writing Style
Confidence • Finding the Benefit • Writing Style
August 22, 2017
Claude Hopkins looks like a crotchety chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find of...
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Digital Copywriting • Know Your Audience • Writing Process • Writing Style
August 21, 2017
One thing that's definitely true about the world of online marketing is that it has closed distances and allowed lots of small "niche"...
August 20, 2017
Once in awhile, you can't beat a good case study. And what better case study for a copywriter or direct marketer to learn from than the...
Copywriting Secrets • Creativity • Freelancer Tips
August 19, 2017
Great design can't do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great...
August 18, 2017
It's natural to get angry. And certainly, some pretty hot-tempered, "hair-trigger" individuals have still managed to do some very great...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Psychology • Truth in Advertising • Writing Process
August 17, 2017
It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...
August 16, 2017
“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...
August 15, 2017
What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...
August 14, 2017
The Boomers, they predicted, would sideline their ambition for a life of luxury and convenience... and start yearning for something a...
Confidence • Creativity • Fact Box • Psychology • Scientific Selling
August 13, 2017
In the another post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain:...
