How to “Stalk” a Client

Before you get the wrong idea, Cupcake, from looking at today’s “stalking” title… no, we are NOT about to review the best places to hide in people’s bushes or which telephoto lens get you...

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What Marketers Do When Recession Looms

I’ve written before about what marketers and business owners can do in rough markets. Looking at what’s going on right now, maybe I should trot out that piece and run it again. Meanwhile, I came across someone else’s ideas on the same. I liked it so much, I just want to share a little of it here…

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Copywriting Jargon… Once Difficult, Now Easy!

It’s come to my attention that you, dear reader, might be sorely lacking in proper copywriting “vocabulary.” Possibly because you don’t read this blog enough. Possibly because I don’t use the terms enough. Or possibly because, well, who wants to sit around talking terminology all the time? Nonetheless, I thought I’d do you a favor and lay down details on the handiest of terms. As follows…

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The Things Copywriters Wish Designers Knew

The general rule is that good design can’t make bad copy work, but bad design can destroy the performance of good copy. So it matters. Just know how it matters. But what else can you do to make sure you get a “good” design for any sales pieces you write? To start, you’ll at least want your designer to know the following…

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