Copywriting Secrets • Creativity • Know Your Audience • Procrastination • Psychology • Research • Scientific Selling • Videos • Writing Process

July 16, 2018

Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

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Copywriting Secrets

July 15, 2018

How to “Stalk” a Client

Before you get the wrong idea, Cupcake, from looking at today’s “stalking” title… no, we are NOT about to review...

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Confidence • Truth in Advertising

July 15, 2018

What You Don’t Need to Get Ahead

Turns out that a survey of marketing execs from 32 different consumer-product companies showed a distinct disadvantage for companies that...

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Confidence • Getting Clients • Getting Paid

July 14, 2018

What Marketers Do When Recession Looms

I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...

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Fact Box

July 13, 2018

Copywriting Jargon… Once Difficult, Now Easy!

It's come to my attention that you, dear reader, might be sorely lacking in proper copywriting "vocabulary." Possibly because you don't...

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Copywriting Secrets

July 12, 2018

The Things Copywriters Wish Designers Knew

The general rule is that good design can't make bad copy work, but bad design can destroy the performance of good copy. So it matters. Just...

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Copywriting Secrets • Fact Box • Scientific Selling

July 11, 2018

In Picture Ads, The Eyes Have It

The common wisdom is that everybody loves a pretty face, right? Not always so, says Bryan Eisenberg over at grokdotcom. Oh sure, the...

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Confidence • Fact Box • Writing Style

July 10, 2018

Short Words, Bigger Word Power

I grew up loving what the nuns used to call "25 cent words." In high school, we called them "SAT Words." These are the words, they told us,...

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Creativity • Scientific Selling • Writing Process

July 9, 2018

Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to "repack" the day's collected memories for longer-term storage. In the process, your powers...

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Confidence • Copywriting Secrets • Creativity • Fact Box • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Q&A • Research • Scientific Selling • Writing Style

July 8, 2018

Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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