ProcrastinationWriting Process

Gene Schwartz’s 33-minute Secret

Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything.  Just fill the page. If you...

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ConfidenceCreativityFact BoxKnow Your Audience

The Marketing Test That Saved the World

In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......

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Copywriting SecretsCreativityHeadlines and LeadsResearchScientific SellingWriting ProcessWriting Style

The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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Finding the BenefitTruth in Advertising

A Painful Lesson in Supreme Service

With a pivot and a leap, I landed back on another moving walkway ready for another full tilt run... when something went "pop" in my left...

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ConfidenceCopywriting SecretsGetting ClientsGetting PaidPsychologyWriting Process

Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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Copywriting SecretsCreativityPsychologyWriting ProcessWriting Style

A Surprising Storytelling Secret

I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...

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ConfidenceCopywriting SecretsCreativityFinding the BenefitResearchScientific SellingWriting Process

Brainstorming By the Rules

Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

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ConfidenceCopywriting SecretsGetting Clients

How To Get Started

I got a note from a reader who aspires to a copywriting career and wanted to know how best to get started. You can imagine, I get that...

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Copywriting SecretsCreativityFinding the BenefitKnow Your AudienceResearchWriting Style

“Need to Tell” vs. “Want to Tell”

Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...

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Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychologyResearchWriting Style

7 MORE Ways to Thank Your Customers Like You Mean It

In the last post, we figured out how to heap lots of “thanks” upon the plates of our best customers. And yet, like a plump...

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