Confidence • Procrastination • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
Confidence • Copywriting Secrets • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Copywriting Secrets • Offers and Closes • Scientific Selling
April 20, 2018
Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...
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Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
April 19, 2018
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
April 18, 2018
Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...
Copywriting Secrets
April 17, 2018
Does sex really sell? Not necessarily. In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more...
April 16, 2018
Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...
Finding the Benefit • Know Your Audience • Psychology • Truth in Advertising
April 15, 2018
Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......
April 14, 2018
In a YouTube video decades before there was YouTube... David Ogilvy sets the record straight on what really works in advertising. Are his...
April 13, 2018
Quick -- what do testosterone, estrogen, dopamine, norepinephrine, serotonin, oxytocin, and vasopressin all have in common? They're the...
Creativity • Finding the Benefit • Writing Process
April 12, 2018
In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
April 11, 2018
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
