Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Writing Process

June 24, 2019

Better Than Money

“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...

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Confidence • Copywriting Secrets • Creativity • Writing Style

June 23, 2019

The Fastest Way to Master Copywriting

What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...

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Confidence • Creativity • Fact Box • Psychology • Scientific Selling

June 22, 2019

Are YOU Creative?

In the another post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain:...

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Confidence • Finding the Benefit • Writing Style

June 21, 2019

Life: Once Complicated, Now Easy

The Boomers, they predicted, would sideline their ambition for a life of luxury and convenience... and start yearning for something a...

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Copywriting Secrets • Creativity • Know Your Audience • Procrastination • Psychology • Research • Scientific Selling • Videos • Writing Process

June 20, 2019

Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

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Copywriting Secrets

June 19, 2019

How to “Stalk” a Client

Before you get the wrong idea, Cupcake, from looking at today’s “stalking” title… no, we are NOT about to review...

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Confidence • Truth in Advertising

June 18, 2019

What You Don’t Need to Get Ahead

Turns out that a survey of marketing execs from 32 different consumer-product companies showed a distinct disadvantage for companies that...

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Confidence • Getting Clients • Getting Paid

June 17, 2019

What Marketers Do When Recession Looms

I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...

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Fact Box

June 16, 2019

Copywriting Jargon… Once Difficult, Now Easy!

It's come to my attention that you, dear reader, might be sorely lacking in proper copywriting "vocabulary." Possibly because you don't...

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Copywriting Secrets

June 15, 2019

The Things Copywriters Wish Designers Knew

The general rule is that good design can't make bad copy work, but bad design can destroy the performance of good copy. So it matters. Just...

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