Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
Confidence • Copywriting Secrets • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Freelancer Tips • Getting Clients • Writing Style
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Writing Process
Finding the Benefit • Know Your Audience • Psychology • Truth in Advertising
September 28, 2020
Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......
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September 27, 2020
In a YouTube video decades before there was YouTube... David Ogilvy sets the record straight on what really works in advertising. Are his...
September 26, 2020
Quick -- what do testosterone, estrogen, dopamine, norepinephrine, serotonin, oxytocin, and vasopressin all have in common? They're the...
Creativity • Finding the Benefit • Writing Process
September 25, 2020
In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...
Copywriting Secrets • Freelancer Tips • Getting Clients • Getting Paid
September 24, 2020
Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...
Copywriting Secrets • Creativity • Finding the Benefit • Fun and Games • Research
September 23, 2020
Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...
Getting Paid
September 22, 2020
Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...
Creativity • Finding the Benefit • Know Your Audience • Writing Style
September 21, 2020
Says Kramer, "It appears that we are, in fact, set up to respond favorable to complexity. Decades of work in experimental psychology have...
Copywriting Secrets • Headlines and Leads • Know Your Audience • Scientific Selling
September 20, 2020
Years ago, I think it was National Lampoon sent out a mail campaign trying to get subscribers... or maybe it was renewals... with a picture...
Copywriting Secrets • Digital Copywriting • Headlines and Leads • Psychology • Research • Scientific Selling • Writing Process • Writing Style
September 19, 2020
First, can I confess something? I hate talking about “content” like this. It’s the word itself. So cold, so academic. It...
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