Confidence • Fact Box • Writing Style
Confidence • Copywriting Secrets • Creativity • Fact Box • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Q&A • Research • Scientific Selling • Writing Style
Confidence • Copywriting Secrets • Getting Clients • Know Your Audience • Psychology • Research • Scientific Selling • Writing Style
Confidence • Psychology
Confidence • Copywriting Secrets • Procrastination • Writing Process
Confidence • Creativity • Fact Box • Procrastination • Psychology
February 19, 2019
I grew up loving what the nuns used to call "25 cent words." In high school, we called them "SAT Words." These are the words, they told us,...
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Creativity • Scientific Selling • Writing Process
February 18, 2019
Sleep, it turns out, gives your brain time to "repack" the day's collected memories for longer-term storage. In the process, your powers...
February 17, 2019
Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...
Fact Box • Freelancer Tips • Research • Truth in Advertising • Writing Process
February 16, 2019
It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...
February 15, 2019
Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Know Your Audience • Offers and Closes • Truth in Advertising
February 14, 2019
Copywriters are hired guns. We usually don't create the products we sell, just get hired to sell them. So how, pray tell, are you supposed...
Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience
February 13, 2019
But in each case, what makes the headline work is not just empathy for a reader's concerns. That's only the hook. Where the copy works is...
February 12, 2019
I've gotten a few copy critiques in my day. I've given a few, too. And I've discovered there's one essential element to making them...
February 11, 2019
"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...
Copywriting Secrets • Creativity • Scientific Selling • Writing Process
February 10, 2019
“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...
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