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The Science of Persuasion

If you haven’t heard of Dr. Robert Cialdini, you’re probably not a copywriter. And if you are, but you haven’t read his...

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Copywriting Secrets

What Trump Gets Seriously Wrong…

Nope, I’m not gearing up for a political diatribe. That’s not our beat. But when it comes to productivity, there’s been...

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We’ll Always Have Paris…

A REPOST… A lot of you guys have asked how we’ve fared here in Paris, after the shootings on Friday the 13th. I thank you for that....

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7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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The Transubstantiation of a Cheeseburger

Sometime back, I read the book "Fast Food Nation." In many places, the book is the anti-junk diatribe I expected. And it also takes pain to...

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How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

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Imagine If Everyone “Sold” This Way…

* Republished from Nov. 2008, because… property markets might be looking a little more “up” these days, but…...

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A Lucky Accident

I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...

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How “Free” Really Works

Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...

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14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...

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