Confidence • Creativity • Fact Box
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Writing Process • Writing Style
June 27, 2017
What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...
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Fact Box • Getting Clients • Getting Paid
June 26, 2017
“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...
June 25, 2017
I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...
Getting Clients
June 24, 2017
A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...
Copywriting Secrets • Writing Style
June 23, 2017
Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...
Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology
June 22, 2017
Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...
Copywriting Secrets • Offers and Closes • Writing Process
June 21, 2017
Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...
Creativity • Fun and Games • Writing Style
June 20, 2017
Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when...
Creativity • Fact Box • Psychology • Scientific Selling
June 19, 2017
There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...
Fact Box • Know Your Audience
June 18, 2017
When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...
