"Learn to Sell or Else…"
Today’s spotlight entrepreneur and sales legend is David Ogilvy. You may recognize him as the ad man behind iconic campaigns for Dove, Schweppes, and Rolls-Royce. However, he started out in door-to-door stove sales for Aga Cookers. He was so…
If you haven’t already signed up, click here for your free reports You’ll remember from the last post, I’m showing you guys some of the raw material for a book on six types of...
Any good copywriter also knows that when you really… really… want to make for a powerful sales pitch, digging into the small details can be your most powerful technique…
There’s a show, apparently, called the “Jersey Shore.” Maybe you’ve seen it. I haven’t, but I’m wondering if I should…
You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most writing was done with a pencil, called “writer’s cramp.” This, not to be confused...
On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe. Strategy was key. So was equipment. But the real mettle of the moment...
I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few times in my weekly e-letter (see the sign up...
Great design can’t do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great design work together? Watch out. So how can you make sure you’re getting the best work from the person who will layout your lovingly crafted sales letter?
Shelly Lazarus has picked up a few things in her 35 or so years with ad agency Ogilvy & Mather. So says an article that appeared awhile back in the Economist…
It’s natural to get angry. And certainly, some pretty hot-tempered, “hair-trigger” individuals have still managed to do some very great things. But I raise this point for a reason…
In this hyper-competitive business world, business owners are exposed to various types of marketing from vendors and service providers, all clamoring for their attention. You need to position yourself as an expert in the eyes of a potential client so…
You see numbers a lot in sales copy. The dollars you could make, the amount of pounds you could lose, the number of weeks it could take you to feel half your age… and...
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