Confidence • Copywriting Secrets • Creativity • Research
Confidence • Creativity • Fact Box • Know Your Audience
Confidence • Freelancer Tips • Getting Clients • Writing Style
Confidence • Copywriting Secrets • Getting Clients • Getting Paid • Writing Process
Confidence • Copywriting Secrets • Creativity • Writing Style
Confidence • Creativity • Fact Box • Psychology • Scientific Selling
Copywriting Secrets • Creativity • Research • Writing Process
November 17, 2018
You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...
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Copywriting Secrets • Offers and Closes • Uncategorized • Writing Style
November 16, 2018
"Other people paint beautifully on canvas or write wonderful poetry," Donald Trump once said, "I like making deals. Preferably big ones."...
November 15, 2018
Claude Hopkins looks like a crotchety chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find of...
Digital Copywriting • Know Your Audience • Writing Process • Writing Style
November 14, 2018
One thing that's definitely true about the world of online marketing is that it has closed distances and allowed lots of small "niche"...
November 13, 2018
Once in awhile, you can't beat a good case study. And what better case study for a copywriter or direct marketer to learn from than the...
Copywriting Secrets • Creativity • Freelancer Tips
November 12, 2018
Great design can't do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great...
November 11, 2018
It's natural to get angry. And certainly, some pretty hot-tempered, "hair-trigger" individuals have still managed to do some very great...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Psychology • Truth in Advertising • Writing Process
It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...
November 9, 2018
“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...
November 8, 2018
What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...
