Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
Confidence • Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience • Scientific Selling • Writing Style
Confidence • Creativity • Finding the Benefit • Know Your Audience • Writing Process • Writing Style
April 25, 2019
"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...
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April 24, 2019
What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...
Freelancer Tips • Procrastination • Psychology • Writing Process
April 23, 2019
“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press...
Copywriting Secrets
April 22, 2019
Eight times, Ben Franklin crossed the Atlantic. France, Spain, England, Ireland, the Netherlands, Germany — he hit them all. And...
April 21, 2019
There's a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the...
April 20, 2019
An interviewer asked Woody Allen how to write a joke. Here's what Allen said: "It depends on where I want it to take me. First, I figure...
April 19, 2019
According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...
Getting Paid • Truth in Advertising
April 18, 2019
Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...
Creativity • Fact Box • Psychology • Research • Scientific Selling • Writing Process
April 17, 2019
I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...
Copywriting Secrets • Finding the Benefit • Fun and Games • Know Your Audience • Psychology • Scientific Selling
April 16, 2019
Everything we do is dictated by the “why” behind it. As in, the only reason why we would change our behavior to get a certain...
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