Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process • Writing Style
Confidence • Copywriting Secrets • Creativity • Fun and Games • Know Your Audience • Psychology • Scientific Selling
Confidence • Procrastination • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
Confidence • Copywriting Secrets • Scientific Selling
July 20, 2019
Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...
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July 19, 2019
* Republished from Nov. 2008, because… property markets might be looking a little more “up” these days, but…...
July 18, 2019
I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...
Copywriting Secrets • Offers and Closes • Scientific Selling
July 17, 2019
Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...
Copywriting Secrets • Finding the Benefit • Freelancer Tips • Getting Paid • Offers and Closes • Psychology • Scientific Selling • Videos • Writing Style
July 16, 2019
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...
July 15, 2019
Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...
Copywriting Secrets
July 14, 2019
Does sex really sell? Not necessarily. In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more...
July 13, 2019
Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...
Finding the Benefit • Know Your Audience • Psychology • Truth in Advertising
July 12, 2019
Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing... (deep breath)......
July 11, 2019
In a YouTube video decades before there was YouTube... David Ogilvy sets the record straight on what really works in advertising. Are his...
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