Uncategorized

October 19, 2017

The Chemistry of Persuasion

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New...

Continue reading

Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Writing Process • Writing Style

October 18, 2017

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

Continue reading

Fact Box • Getting Clients • Getting Paid

October 17, 2017

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

Continue reading

Confidence • Creativity • Fact Box

October 16, 2017

Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

Continue reading

Getting Clients

October 15, 2017

How To Make a Sale Without Even Trying

A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...

Continue reading

Copywriting Secrets • Writing Style

October 14, 2017

Five Punctuation “Mistakes” You Should Make

Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...

Continue reading

Copywriting Secrets • Creativity • Know Your Audience • Offers and Closes • Psychology

October 13, 2017

Seven Ways to Say Thanks…

Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...

Continue reading

Copywriting Secrets • Offers and Closes • Writing Process

October 12, 2017

The One Thing Good Copy Can’t Fix

Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...

Continue reading

Creativity • Fun and Games • Writing Style

October 10, 2017

Analogies Gone Wild

Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when...

Continue reading

Creativity • Fact Box • Psychology • Scientific Selling

October 9, 2017

Are You Creative?

There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...

Continue reading

Pin It on Pinterest