The Copywriter's Roundtable

How “Free” Really Works 1

How “Free” Really Works

Colleagues of mine call it the “Krishna Principle.” I’ve also heard it called the “Rule of Reciprocity.” The idea is that, by giving something or offering to give something, you open up the customer to give you something in return. Does it work? All the time. Take these examples from Robert Cialdini’s famous must-read marketing book…

From “Just Learning” to “Bigtime Earning” 0

From “Just Learning” to “Bigtime Earning”

LOTS of people study copywriting. Only a few of those actually make the leap and DO it. What makes the difference between them? Getting that FIRST client. When the “big time earning” copywriters look back, it often feels like it was no big deal. But looking forward, I understand it can be daunting. That’s why I’ll let you in on a little secret…

How To Tame Technology 0

How To Tame Technology

One thing that’s definitely true about the world of online marketing is that it has closed distances and allowed lots of small “niche” markets to come together. Something else that’s true is that the pace of exposure to those markets has exploded. So has the volume of exposure, in total products available. So what’s that going to mean for you, the copywriter?

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