Copywriting SecretsCreativityResearchWriting Process

Idea Angst and How to Beat It

You hear a lot about something called “writer’s block.” Then there’s that thing we all used to get when most...

Continue reading

Copywriting SecretsOffers and ClosesUncategorizedWriting Style

What’s Your Best Offer?

"Other people paint beautifully on canvas or write wonderful poetry," Donald Trump once said, "I like making deals. Preferably big ones."...

Continue reading

ConfidenceCopywriting SecretsCreativityResearch

The World’s Most Famous Copywriter?

Claude Hopkins looks like a crotchety chemist. Or a vacuum cleaner salesman. At least, he does in most of the pictures you’ll find of...

Continue reading

Digital CopywritingKnow Your AudienceWriting ProcessWriting Style

How To Tame Technology

One thing that's definitely true about the world of online marketing is that it has closed distances and allowed lots of small "niche"...

Continue reading

ConfidenceCreativityFact BoxKnow Your Audience

Secrets of a Direct-Mail Legend: Rodale

Once in awhile, you can't beat a good case study. And what better case study for a copywriter or direct marketer to learn from than the...

Continue reading

Copywriting SecretsCreativityFreelancer Tips

Getting the Most Out of Sales Letter Layout

Great design can't do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great...

Continue reading

ConfidenceFreelancer TipsGetting ClientsWriting Style

Anger in the Age of E-Mail

It's natural to get angry. And certainly, some pretty hot-tempered, "hair-trigger" individuals have still managed to do some very great...

Continue reading

Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidPsychologyTruth in AdvertisingWriting Process

Why I’m a Fool For Cupertino

It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...

Continue reading

ConfidenceCopywriting SecretsGetting ClientsGetting PaidWriting Process

Better Than Money

“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...

Continue reading

ConfidenceCopywriting SecretsCreativityWriting Style

The Fastest Way to Master Copywriting

What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...

Continue reading

Pin It on Pinterest