Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
Confidence • Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience • Scientific Selling • Writing Style
Fact Box • Know Your Audience
August 18, 2019
When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...
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August 17, 2019
“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it...
August 16, 2019
"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...
August 15, 2019
What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...
Freelancer Tips • Procrastination • Psychology • Writing Process
August 14, 2019
“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press...
Copywriting Secrets
August 13, 2019
Eight times, Ben Franklin crossed the Atlantic. France, Spain, England, Ireland, the Netherlands, Germany — he hit them all. And...
August 12, 2019
There's a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the...
August 11, 2019
An interviewer asked Woody Allen how to write a joke. Here's what Allen said: "It depends on where I want it to take me. First, I figure...
August 10, 2019
According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...
Getting Paid • Truth in Advertising
August 9, 2019
Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...
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