Comments on: Good News For the Creatively Challenged http://copywritersroundtable.com/2008/09/21/good-news-for-the-creatively-challenged/ Sign up and get your FREE report! Mon, 14 May 2012 11:17:06 -0400 hourly 1 http://wordpress.org/?v=3.3.1 By: "Good News For The Creatively Challenged" by John Forde » Copywriter's Clearinghouse - Home http://copywritersroundtable.com/2008/09/21/good-news-for-the-creatively-challenged/comment-page-1/#comment-11578 "Good News For The Creatively Challenged" by John Forde » Copywriter's Clearinghouse - Home Thu, 18 Aug 2011 05:19:45 +0000 http://copywritersroundtable.com/?p=89#comment-11578 <strong>"Good News For The Creatively Challenged" by John Forde...</strong> I...

“Good News For The Creatively Challenged” by John Forde…

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]]> By: jackforde http://copywritersroundtable.com/2008/09/21/good-news-for-the-creatively-challenged/comment-page-1/#comment-27 jackforde Tue, 28 Oct 2008 12:45:54 +0000 http://copywritersroundtable.com/?p=89#comment-27 Steve, well put... and you'd be surprised. I'm not sure I can count how many beginning writers I've worked with in workshops -- both for copywriting and editorial writing -- who don't get this fundamental observation. So many start with style over substance. The adjectives, the scene, the language. In part, I can understand. After all, we know we're selling to emotions long before we're selling to the rationale mind. And how better to do that than to try to conjure up a scene. But even then, one finds it a lot easier if they have a canvas or framework on which to mount those details. Lack of deep research is easily the number one thing I find wrong in most of the copy I review and in the flawed writing processes of most of the newbie writers I've worked with. Incredible, perhaps, but true. Steve, well put… and you’d be surprised. I’m not sure I can count how many beginning writers I’ve worked with in workshops — both for copywriting and editorial writing — who don’t get this fundamental observation. So many start with style over substance. The adjectives, the scene, the language.

In part, I can understand. After all, we know we’re selling to emotions long before we’re selling to the rationale mind. And how better to do that than to try to conjure up a scene. But even then, one finds it a lot easier if they have a canvas or framework on which to mount those details.

Lack of deep research is easily the number one thing I find wrong in most of the copy I review and in the flawed writing processes of most of the newbie writers I’ve worked with. Incredible, perhaps, but true.

]]> By: Steve Newdell http://copywritersroundtable.com/2008/09/21/good-news-for-the-creatively-challenged/comment-page-1/#comment-26 Steve Newdell Fri, 24 Oct 2008 13:10:57 +0000 http://copywritersroundtable.com/?p=89#comment-26 Well Of Course! Science is mearly taking facts and (like bricks) doing something else with them to build a better -- chimney. And writing can't begin without the information bits we'll use to build our better article. Who would ever begin to build without the materials? Who ever would write without doing the research and information gathering first? Well Of Course! Science is mearly taking facts and (like bricks) doing something else with them to build a better — chimney. And writing can’t begin without the information bits we’ll use to build our better article. Who would ever begin to build without the materials? Who ever would write without doing the research and information gathering first?

]]> By: jackforde http://copywritersroundtable.com/2008/09/21/good-news-for-the-creatively-challenged/comment-page-1/#comment-22 jackforde Tue, 07 Oct 2008 12:45:39 +0000 http://copywritersroundtable.com/?p=89#comment-22 Michael, I can second that notion, two times over. I don't know if I've ever had writer's block (knock wood). I've always gone the other way, getting overwhelmed with lots of ideas and an enormous pile of research. That's worth a second article to follow up on this, perhaps. I also used to be a house painter (during the college summers, my brother and I had our own business). The prep work took the longest amount of time on any job, by far. Except maybe cutting in paint on the window frames! Anyway, great points. John Michael,

I can second that notion, two times over. I don’t know if I’ve ever had writer’s block (knock wood). I’ve always gone the other way, getting overwhelmed with lots of ideas and an enormous pile of research. That’s worth a second article to follow up on this, perhaps.

I also used to be a house painter (during the college summers, my brother and I had our own business). The prep work took the longest amount of time on any job, by far. Except maybe cutting in paint on the window frames!

Anyway, great points.

John

]]> By: Michael Adragna http://copywritersroundtable.com/2008/09/21/good-news-for-the-creatively-challenged/comment-page-1/#comment-20 Michael Adragna Sat, 04 Oct 2008 09:17:18 +0000 http://copywritersroundtable.com/?p=89#comment-20 I totally agree with you. It's like my uncle used to say about painting: it's niney-percent preparation. The same goes for writing. I have found that writer's block is little more than lack of information or ideas. And the only way to get them is to read and study. It's like writing a term paper for school. If you accumulate enough sources, the paper will almost write itself. That's my two cents. Michael Adragna I totally agree with you. It’s like my uncle used to say about painting: it’s niney-percent preparation. The same goes for writing. I have found that writer’s block is little more than lack of information or ideas. And the only way to get them is to read and study. It’s like writing a term paper for school. If you accumulate enough sources, the paper will almost write itself.

That’s my two cents.

Michael Adragna

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