Comments on: The Secret to Selling to Seniors http://copywritersroundtable.com/2009/01/27/the-secret-to-selling-to-seniors/ Sign up and get your FREE report! Mon, 30 Aug 2010 16:55:51 +0000 hourly 1 http://wordpress.org/?v=3.0 By: jackforde http://copywritersroundtable.com/2009/01/27/the-secret-to-selling-to-seniors/comment-page-1/#comment-1877 jackforde Mon, 12 Oct 2009 08:38:39 +0000 http://copywritersroundtable.com/?p=279#comment-1877 What's Viagra? ; ) Of course, Dave, there's something real to that point too... Viagra's success is probably deeply connected with this same trend, and just more evidence that the senior set of today is much more on the go and active than that of just a generation or so ago. What’s Viagra? ; )

Of course, Dave, there’s something real to that point too… Viagra’s success is probably deeply connected with this same trend, and just more evidence that the senior set of today is much more on the go and active than that of just a generation or so ago.

]]> By: dave http://copywritersroundtable.com/2009/01/27/the-secret-to-selling-to-seniors/comment-page-1/#comment-1838 dave Thu, 08 Oct 2009 01:34:59 +0000 http://copywritersroundtable.com/?p=279#comment-1838 You left out Viagra :) .... Whats the stat on that? You left out Viagra :) …. Whats the stat on that?

]]> By: jackforde http://copywritersroundtable.com/2009/01/27/the-secret-to-selling-to-seniors/comment-page-1/#comment-266 jackforde Mon, 09 Feb 2009 22:24:11 +0000 http://copywritersroundtable.com/?p=279#comment-266 Certainly, I agree... and hope I don't give the impression that don't. I use "seniors" only as a designation of convenience. But, as noted, I'm the last to think that demographics are enough to define the wants and needs of an entire group. The stats above remain statistically significant, but one could still take your point even further... all 50 year olds don't share the same interests as other 50 year olds... all 60 year old aren't the same... and so on. Certainly, I agree… and hope I don’t give the impression that don’t. I use “seniors” only as a designation of convenience. But, as noted, I’m the last to think that demographics are enough to define the wants and needs of an entire group. The stats above remain statistically significant, but one could still take your point even further… all 50 year olds don’t share the same interests as other 50 year olds… all 60 year old aren’t the same… and so on.

]]> By: CK Wilde http://copywritersroundtable.com/2009/01/27/the-secret-to-selling-to-seniors/comment-page-1/#comment-263 CK Wilde Fri, 06 Feb 2009 18:52:32 +0000 http://copywritersroundtable.com/?p=279#comment-263 You are absolutely right that this market is growing fast. But to lump everyone over 50 into one category - Seniors - is to make a HUGE mistake. As a 50 year old, I don't respond to the words "senior' or "retired". AARP can't get me to look at their mail. That is my 84 year old Dad's organization. My blog got protests from 65 year olds when I referred to that group with the 80 year olds. Take my word for it, each generation (50s, 60s, 70s, 80s) has a unique set of wants and desires. Ignoring that will get you poor results. You are absolutely right that this market is growing fast. But to lump everyone over 50 into one category – Seniors – is to make a HUGE mistake. As a 50 year old, I don’t respond to the words “senior’ or “retired”. AARP can’t get me to look at their mail. That is my 84 year old Dad’s organization.

My blog got protests from 65 year olds when I referred to that group with the 80 year olds. Take my word for it, each generation (50s, 60s, 70s, 80s) has a unique set of wants and desires. Ignoring that will get you poor results.

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