Comments on: What You Don’t Need to Get Ahead http://copywritersroundtable.com/2009/02/21/what-you-dont-need-to-get-ahead/ Sign up and get your FREE report! Mon, 14 May 2012 11:17:06 -0400 hourly 1 http://wordpress.org/?v=3.3.1 By: jackforde http://copywritersroundtable.com/2009/02/21/what-you-dont-need-to-get-ahead/comment-page-1/#comment-287 jackforde Wed, 04 Mar 2009 10:21:29 +0000 http://copywritersroundtable.com/?p=324#comment-287 A fine point and definitely on the money. Not that theory isn't valuable... but, to put it another way, who would you rather hire to play the piano? The guy who likes to talk about them... or the one who actually plays them? That said, by the way, I feel the same way about copywriters who actually write copy vs. the ones who just sell products about how to do it. I'm in the former category, with an enormous percentage of my income coming from the copy I write for clients. The same is true for the other industry names for whom I have enormous respect. Clayton Makepeace, Bob Bly, Gary Bencivenga, Michael Masterson... there are others... and each of them has made far more actually doing what they recommend, long before they started also making money recommending based on insights of what they've done. Big difference, in my book. A fine point and definitely on the money. Not that theory isn’t valuable… but, to put it another way, who would you rather hire to play the piano? The guy who likes to talk about them… or the one who actually plays them?

That said, by the way, I feel the same way about copywriters who actually write copy vs. the ones who just sell products about how to do it. I’m in the former category, with an enormous percentage of my income coming from the copy I write for clients. The same is true for the other industry names for whom I have enormous respect.

Clayton Makepeace, Bob Bly, Gary Bencivenga, Michael Masterson… there are others… and each of them has made far more actually doing what they recommend, long before they started also making money recommending based on insights of what they’ve done.

Big difference, in my book.

]]> By: John Taylor http://copywritersroundtable.com/2009/02/21/what-you-dont-need-to-get-ahead/comment-page-1/#comment-286 John Taylor Tue, 03 Mar 2009 15:07:08 +0000 http://copywritersroundtable.com/?p=324#comment-286 John, One of my mentors used to say: "Greatness comes from hard work and in the trenches experience". The biggest problem with the business education system is that the vast majority of the teachers don't have any of that in the trenches experience. Perhaps if academia recruited experienced business people to teach, the outcome would be different. The sad thing is.. it's unlikely that we'll ever know. John John,

One of my mentors used to say: “Greatness comes from hard work and in the trenches experience”.

The biggest problem with the business education system is that the vast majority of the teachers don’t have any of that in the trenches experience.

Perhaps if academia recruited experienced business people to teach, the outcome would be different. The sad thing is.. it’s unlikely that we’ll ever know.

John

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