There are, however, plenty of ways for you to get better at this. One is to get on mailing lists for the kinds of products you think you’ll write for and simply study their most frequent promotions (these days, that means not only getting the mail pieces, most likely, but also signing up for the e-letters, etc. of the companies in question). Another is to head down to the bookstore or library (remember those? they’re making a comeback, thanks to the recession!) and check out books by Bly, Ogilvy, Caples, Claude Hopkins, etc. on copywriting. The insights are ample.

And I do also recommend, with all sincerity, you take a look at AWAI’s copywriting course. yes, that’s an endorsement. And yes, these people are friends of mine from way back. But honestly, I don’t think there’s a better course on copywriting out there. I was lucky enough to be mentored personally by Michael Masterson and another copywriter/writer/publisher, William Bonner, very early in my career. Michael is behind a great deal of the course and Bill’s insights figure prominently. So do those of many other top notch writers in the direct response field, all of whom I’ve worked and studied with over the years.

Really great material… but if you get the course, make sure you follow all the steps and see it through. By the time you do, you’ll be well on your way there, all on your own. Best of luck!

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