Comments on: How To Get Started http://copywritersroundtable.com/2009/06/01/how-to-get-started/ Sign up and get your FREE report! Tue, 20 Dec 2011 15:23:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: jackforde http://copywritersroundtable.com/2009/06/01/how-to-get-started/comment-page-1/#comment-855 jackforde Tue, 04 Aug 2009 20:57:51 +0000 http://copywritersroundtable.com/?p=390#comment-855 Hi John, Thanks... as for ads that use rhymes or poetry, that would depend on the product, the placement, and the poem. Certainly, it would be unusual in direct response (long sales letters, etc), but it's obviously common in space ads, billboards, and radio and TV. Does it work? I'd guess (and I can only guess) that the answer is yes, when the ads mention the product and identify some emotional trigger and/or big benefit that will stick in the buyer's mind. Hi John,

Thanks… as for ads that use rhymes or poetry, that would depend on the product, the placement, and the poem. Certainly, it would be unusual in direct response (long sales letters, etc), but it’s obviously common in space ads, billboards, and radio and TV. Does it work? I’d guess (and I can only guess) that the answer is yes, when the ads mention the product and identify some emotional trigger and/or big benefit that will stick in the buyer’s mind.

]]> By: john cituk http://copywritersroundtable.com/2009/06/01/how-to-get-started/comment-page-1/#comment-748 john cituk Wed, 29 Jul 2009 19:28:37 +0000 http://copywritersroundtable.com/?p=390#comment-748 Your information about copywriting is fascinating. What are your thoughts of writing an add for a product by using rhymes or a poem. Is this common, or could this be an effective approach? Thanks for you response, sincerely, John Cituk Your information about copywriting is fascinating. What are your thoughts of writing an add for a product by using rhymes or a poem. Is this common, or could this be an effective approach? Thanks for you response, sincerely, John Cituk

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