Comments on: “Need to Tell” vs. “Want to Tell” http://copywritersroundtable.com/2009/07/22/need-to-tell-vs-want-to-tell/ Sign up and get your FREE report! Tue, 20 Dec 2011 15:23:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: "'Need to Tell' vs. 'Want to Tell'" by John Forde » Copywriters Clearinghouse - Home http://copywritersroundtable.com/2009/07/22/need-to-tell-vs-want-to-tell/comment-page-1/#comment-7330 "'Need to Tell' vs. 'Want to Tell'" by John Forde » Copywriters Clearinghouse - Home Mon, 21 Mar 2011 11:14:49 +0000 http://copywritersroundtable.com/?p=439#comment-7330 <strong>"'Need to Tell' vs. 'Want to Tell'" by John Forde...</strong> In marketing copy, need to know...

“‘Need to Tell’ vs. ‘Want to Tell’” by John Forde…

In marketing copy, need to know…

]]> By: James Hodgins http://copywritersroundtable.com/2009/07/22/need-to-tell-vs-want-to-tell/comment-page-1/#comment-594 James Hodgins Wed, 22 Jul 2009 15:12:06 +0000 http://copywritersroundtable.com/?p=439#comment-594 Great post with a lot of helpful information. My rule is if the writing ever draws attention away from the message, change it. I'm not selling my writing talent; I'm selling my client's product or service. Also, I love Hemingway's principle. How have I never heard that before? Great post with a lot of helpful information. My rule is if the writing ever draws attention away from the message, change it. I’m not selling my writing talent; I’m selling my client’s product or service.

Also, I love Hemingway’s principle. How have I never heard that before?

]]>