David Ogilvy on What it Really Takes to Sell
August 31, 2009David Ogilvy sets the record straight.
Watch and learn…
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- Confidence, Copywriting Secrets, Creativity, Finding the Benefit, Know Your Audience, Videos
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- Ogilvy, sales, selling
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I've read him my whole adult life, but I've never
Phil Dunn | September 2, 2009I’ve read him my whole adult life, but I’ve never heard him speak. So compelling, direct — knowing. Fantastic – thanks for sharing this gem.
Great video. Glad I got my start in direct mail
John | October 21, 2009Great video. Glad I got my start in direct mail lots of years ago when I took my first direct mail course through the DMA.
Have you ever thought about posting videos with your blog
Ted Alkana | October 3, 2010Have you ever thought about posting videos with your blog site posts to keep the readers more interested? What i’m saying is I just went through the entire page and it was quite excellent but because I’m a lot more of a visual learner, I found that way to be alot more useful. well, let me know what you feel.
@Ted Alkana: You bet... and I imagine it would save
jackforde | October 26, 2010@Ted Alkana: You bet… and I imagine it would save me some time, too. We’re testing video readings of sales letter copy — verbatim reads — and having some interesting and extremely encouraging results, too!