Comments on: 10 “Speed-Copy” Secrets http://copywritersroundtable.com/2009/10/21/10-speed-copy-secrets/ Sign up and get your FREE report! Tue, 20 Dec 2011 15:23:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Cara Breeden http://copywritersroundtable.com/2009/10/21/10-speed-copy-secrets/comment-page-1/#comment-2297 Cara Breeden Fri, 30 Oct 2009 15:25:19 +0000 http://copywritersroundtable.com/?p=495#comment-2297 Great ideas. It's good to just get something on the page, even if it's incomplete. My first drafts always have a lot of "fjlskdfjlskdf" where I need to fill in facts, stats, etc. Great ideas. It’s good to just get something on the page, even if it’s incomplete. My first drafts always have a lot of “fjlskdfjlskdf” where I need to fill in facts, stats, etc.

]]> By: Walter Daniels http://copywritersroundtable.com/2009/10/21/10-speed-copy-secrets/comment-page-1/#comment-2054 Walter Daniels Sun, 25 Oct 2009 17:21:28 +0000 http://copywritersroundtable.com/?p=495#comment-2054 I would put <em>know the market you are aiming at,</em> as Number 1. The "redneck" type is very different from the NYC/LA type. What works as an appeal to one, may not work with the other. Worse yet, it may actually backfire, and have the opposite effect. A die hard Democrat thinks differently than an Independent, or Republican.When I see a generic, or worse, a targeted commercial or ad aimed at the wrong type, I wonder what they were thinking. Did they really not know the difference, or were they too lazy to write better copy. I would put know the market you are aiming at, as Number 1. The “redneck” type is very different from the NYC/LA type. What works as an appeal to one, may not work with the other. Worse yet, it may actually backfire, and have the opposite effect. A die hard Democrat thinks differently than an Independent, or Republican.When I see a generic, or worse, a targeted commercial or ad aimed at the wrong type, I wonder what they were thinking. Did they really not know the difference, or were they too lazy to write better copy.

]]> By: Martina Roters http://copywritersroundtable.com/2009/10/21/10-speed-copy-secrets/comment-page-1/#comment-2046 Martina Roters Fri, 23 Oct 2009 20:19:11 +0000 http://copywritersroundtable.com/?p=495#comment-2046 I wholeheartedly agree (I am a German copywriter.) I do not respect 1 and 2, however, but look at the congruence: 3) of course! 4) I know you are supposed to do that but personally I can't 5) Of course! And the time allocated might even be alike 6) I do exactly the same! I use hyperlinks in my Word doc to switch from one part to the other. 7) Has happened to me, however I often start with the headline/the big idea. 8) Here I use Word's split-screen function 9) Most of the time I do insert these with my own words already (to be polished later) 10) How could you do otherwise! I wholeheartedly agree (I am a German copywriter.)

I do not respect 1 and 2, however, but look at the congruence:
3) of course!
4) I know you are supposed to do that but personally I can’t
5) Of course! And the time allocated might even be alike
6) I do exactly the same! I use hyperlinks in my Word doc to switch from one part to the other.
7) Has happened to me, however I often start with the headline/the big idea.
8) Here I use Word’s split-screen function
9) Most of the time I do insert these with my own words already (to be polished later)
10) How could you do otherwise!

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