Comments on: What’s The “Big Idea?” http://copywritersroundtable.com/2010/03/09/whats-the-big-idea/ Sign up and get your FREE report! Tue, 20 Dec 2011 15:23:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Emily http://copywritersroundtable.com/2010/03/09/whats-the-big-idea/comment-page-1/#comment-4655 Emily Thu, 03 Jun 2010 21:46:29 +0000 http://copywritersroundtable.com/?p=660#comment-4655 Yes... though I think you're right in the first part of your statement too. It's implied. Especially in the sense that part of what makes the idea strong is that it's <em>already</em> connected to something in the prospect's psyche. In that sense, they're memorable to whomever you're writing to... before you even come along to propose them. You're putting a twist on what the target reader already feels deeply to be true. Yes… though I think you’re right in the first part of your statement too. It’s implied. Especially in the sense that part of what makes the idea strong is that it’s already connected to something in the prospect’s psyche. In that sense, they’re memorable to whomever you’re writing to… before you even come along to propose them. You’re putting a twist on what the target reader already feels deeply to be true.

]]> By: jackforde http://copywritersroundtable.com/2010/03/09/whats-the-big-idea/comment-page-1/#comment-4539 jackforde Wed, 05 May 2010 13:56:47 +0000 http://copywritersroundtable.com/?p=660#comment-4539 You're welcome... and good luck with the 33-minute trick. I know it works well for me and for the colleagues who've tried it. About the post-article "blank" you mention, I can sympathize. In fact, after I wrap up a big project, I look forward to that feeling. Not that I don't always have something else waiting that I need to start... usually, I do. But I think you need to have a buffer in there, whether it's the weekend or just an hour doing something else, before you lock into the next period of intense focus. As soon as I hit "send" on a big file, the first thing I do is go through and sort through files on my computer desktop... putting away links and clips I've pulled for the project, going over and organizing the other things I need to do, answering the email that's piled up. It's like putting away tools after fixing a car or hanging a portrait. Or tying off the last of the loose strings. Then I make a list of what I need to do next and where, specifically, I'll start... and I take a break. As for getting started again, I almost always go from ground zero... piling up the research, digging in, and pouring every bit of information or story or supporting image I can gather into a file to be organized later. Others might be able to just start writing, but personally I don't think the process starts until you've mastered all those details. You’re welcome… and good luck with the 33-minute trick. I know it works well for me and for the colleagues who’ve tried it.

About the post-article “blank” you mention, I can sympathize. In fact, after I wrap up a big project, I look forward to that feeling.

Not that I don’t always have something else waiting that I need to start… usually, I do. But I think you need to have a buffer in there, whether it’s the weekend or just an hour doing something else, before you lock into the next period of intense focus.

As soon as I hit “send” on a big file, the first thing I do is go through and sort through files on my computer desktop… putting away links and clips I’ve pulled for the project, going over and organizing the other things I need to do, answering the email that’s piled up. It’s like putting away tools after fixing a car or hanging a portrait. Or tying off the last of the loose strings. Then I make a list of what I need to do next and where, specifically, I’ll start… and I take a break.

As for getting started again, I almost always go from ground zero… piling up the research, digging in, and pouring every bit of information or story or supporting image I can gather into a file to be organized later.

Others might be able to just start writing, but personally I don’t think the process starts until you’ve mastered all those details.

]]> By: anonymous http://copywritersroundtable.com/2010/03/09/whats-the-big-idea/comment-page-1/#comment-4518 anonymous Sat, 01 May 2010 23:31:36 +0000 http://copywritersroundtable.com/?p=660#comment-4518 Thanks for the info. I'm going to try that 33 minute technique for article writing. The problem I'm currently facing is after I write one article my brain completely goes blank and it takes at least 8-10 hours to even think about writing the next article. If I follow those 10 minute formulas it works but I'm not satisfied with the output. Thanks for the info. I’m going to try that 33 minute technique for article writing. The problem I’m currently facing is after I write one article my brain completely goes blank and it takes at least 8-10 hours to even think about writing the next article. If I follow those 10 minute formulas it works but I’m not satisfied with the output.

]]> By: jackforde http://copywritersroundtable.com/2010/03/09/whats-the-big-idea/comment-page-1/#comment-4228 jackforde Fri, 12 Mar 2010 09:51:45 +0000 http://copywritersroundtable.com/?p=660#comment-4228 Yes... though I think you're right in the first part of your statement too. It's implied. Especially in the sense that part of what makes the idea strong is that it's <em>already</em> connected to something in the prospect's psyche. In that sense, they're memorable to whomever you're writing to... before you even come along to propose them. You're putting a twist on what the target reader already feels deeply to be true. Yes… though I think you’re right in the first part of your statement too. It’s implied. Especially in the sense that part of what makes the idea strong is that it’s already connected to something in the prospect’s psyche. In that sense, they’re memorable to whomever you’re writing to… before you even come along to propose them. You’re putting a twist on what the target reader already feels deeply to be true.

]]> By: David http://copywritersroundtable.com/2010/03/09/whats-the-big-idea/comment-page-1/#comment-4217 David Wed, 10 Mar 2010 01:12:33 +0000 http://copywritersroundtable.com/?p=660#comment-4217 It may be implied, but big ideas should be memorable. It may be implied, but big ideas should be memorable.

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