Comments on: How Sid Sold So Many Suits http://copywritersroundtable.com/2010/03/30/how-sid-sold-so-many-suits/ Sign up and get your FREE report! Tue, 20 Dec 2011 15:23:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: jackforde http://copywritersroundtable.com/2010/03/30/how-sid-sold-so-many-suits/comment-page-1/#comment-9576 jackforde Fri, 01 Jul 2011 11:38:21 +0000 http://copywritersroundtable.com/?p=691#comment-9576 Hi Codrut... any ideas? Yep, dozens of 'em! The main principle here, mentioned above as the "law of contrasts," is only that you show comparative pricing. This only happens to be a funny example of that very flexible principle. For instance, a sales close in print that names the price and then slashes through the number in red with a lower number scribbled in next to it is the same thing. It one price and now, by comparison, it's offered for a better deal. Likewise, if you name the price in your sales copy and then, a couple paragraphs later -- after almost closing the sale at that higher price -- you deliver even more of a surprise by giving a discount too, that's also a comparative special deal. Comparing your price to the higher prices of other services also works. Suppose, for instance, you sell an investment research product. You could show what it would cost to get the advice by the hour from an accountant or financial advisor, vs. the cheaper cost of what you're proposing. It's that simple. We could probably come up with the many other ways, but you get the picture. Thanks for the note! Hi Codrut… any ideas? Yep, dozens of ‘em! The main principle here, mentioned above as the “law of contrasts,” is only that you show comparative pricing. This only happens to be a funny example of that very flexible principle.

For instance, a sales close in print that names the price and then slashes through the number in red with a lower number scribbled in next to it is the same thing. It one price and now, by comparison, it’s offered for a better deal.

Likewise, if you name the price in your sales copy and then, a couple paragraphs later — after almost closing the sale at that higher price — you deliver even more of a surprise by giving a discount too, that’s also a comparative special deal.

Comparing your price to the higher prices of other services also works. Suppose, for instance, you sell an investment research product. You could show what it would cost to get the advice by the hour from an accountant or financial advisor, vs. the cheaper cost of what you’re proposing.

It’s that simple.

We could probably come up with the many other ways, but you get the picture.

Thanks for the note!

]]> By: Codrut Turcanu http://copywritersroundtable.com/2010/03/30/how-sid-sold-so-many-suits/comment-page-1/#comment-7605 Codrut Turcanu Sun, 10 Apr 2011 19:42:56 +0000 http://copywritersroundtable.com/?p=691#comment-7605 I recall hearing about this story on another blog. Anyway, I would be interested to hear how we can put this into practice, as it looks not easy to me, since we cannot show the regular price then discount it, as you've well said. Any ideas? I recall hearing about this story on another blog. Anyway, I would be interested to hear how we can put this into practice, as it looks not easy to me, since we cannot show the regular price then discount it, as you’ve well said. Any ideas?

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