Comments on: Brainstorming By the Rules http://copywritersroundtable.com/2010/04/13/brainstorming-by-the-rules/ Sign up and get your FREE report! Mon, 14 May 2012 11:17:06 -0400 hourly 1 http://wordpress.org/?v=3.3.1 By: Amy http://copywritersroundtable.com/2010/04/13/brainstorming-by-the-rules/comment-page-1/#comment-4656 Amy Fri, 04 Jun 2010 04:53:41 +0000 http://copywritersroundtable.com/?p=747#comment-4656 Love the list, John. They seem to be written for brainstorming in groups. Anytime I brainstorm with another person it's over the phone, and I'm at my worst. For me brainstorming means thinking alone... maybe because I'm worried about what others will think... but nonetheless, I come up with my best ideas late at night with no one around. I can apply those rules to myself, though. And they'd work great. Cheers, Stephen Love the list, John.

They seem to be written for brainstorming in groups. Anytime I brainstorm with another person it’s over the phone, and I’m at my worst. For me brainstorming means thinking alone… maybe because I’m worried about what others will think… but nonetheless, I come up with my best ideas late at night with no one around.

I can apply those rules to myself, though. And they’d work great.

Cheers,
Stephen

]]> By: jackforde http://copywritersroundtable.com/2010/04/13/brainstorming-by-the-rules/comment-page-1/#comment-4614 jackforde Tue, 25 May 2010 13:50:54 +0000 http://copywritersroundtable.com/?p=747#comment-4614 @Copywriting Dean: I can hear what you're saying, Dean. Though, two quick thoughts: First, you <em>have</em> to learn how to accept that self-conciousness about throwing ideas out there... and then get past it. Nothing is a greater hinderance to creative success, except maybe lack of reading and other input about the thing you'll write copy about. Early on, I found that my passion for ideas fast overwhelmed any reluctance to share them. These days, I worry about the opposite effect -- that I'm so interested in rolling out possible approaches, others will see me as a zealot. Seriously, if you ask me for one or two ideas, I'll give you six or seven... even if it's clear you don't want them. But of the two problems, I prefer the latter. As for the phone conversations, I find them a little hard to use for brainstorming too... though my own situation, living thousands of miles away from my primary clients, makes phone, skype, and instant-message brainstorming a necessity sometimes. But whenever I can, I try to get face to face with the people who care as much about the product I'm working with as I do. Why? Because, and this is the real reason you have to avoid 100% solo creativity, I'm often astounded to find they've not only thought as much or more about the same problems I'm trying to solve... they've thought of angles I've yet to uncover. Sometimes without realizing it themselves. I can't tell you how many times I've met with the "insiders" on a project and walked away not only with a new and great idea, but an idea they give me credit for... only because I happened to come along and draw it out of <em>them</em> at the right time. @Copywriting Dean: I can hear what you’re saying, Dean. Though, two quick thoughts: First, you have to learn how to accept that self-conciousness about throwing ideas out there… and then get past it. Nothing is a greater hinderance to creative success, except maybe lack of reading and other input about the thing you’ll write copy about.

Early on, I found that my passion for ideas fast overwhelmed any reluctance to share them. These days, I worry about the opposite effect — that I’m so interested in rolling out possible approaches, others will see me as a zealot. Seriously, if you ask me for one or two ideas, I’ll give you six or seven… even if it’s clear you don’t want them.

But of the two problems, I prefer the latter.

As for the phone conversations, I find them a little hard to use for brainstorming too… though my own situation, living thousands of miles away from my primary clients, makes phone, skype, and instant-message brainstorming a necessity sometimes. But whenever I can, I try to get face to face with the people who care as much about the product I’m working with as I do. Why? Because, and this is the real reason you have to avoid 100% solo creativity, I’m often astounded to find they’ve not only thought as much or more about the same problems I’m trying to solve… they’ve thought of angles I’ve yet to uncover. Sometimes without realizing it themselves.

I can’t tell you how many times I’ve met with the “insiders” on a project and walked away not only with a new and great idea, but an idea they give me credit for… only because I happened to come along and draw it out of them at the right time.

]]> By: Copywriting Dean http://copywritersroundtable.com/2010/04/13/brainstorming-by-the-rules/comment-page-1/#comment-4575 Copywriting Dean Mon, 10 May 2010 23:53:26 +0000 http://copywritersroundtable.com/?p=747#comment-4575 Love the list, John. They seem to be written for brainstorming in groups. Anytime I brainstorm with another person it's over the phone, and I'm at my worst. For me brainstorming means thinking alone... maybe because I'm worried about what others will think... but nonetheless, I come up with my best ideas late at night with no one around. I can apply those rules to myself, though. And they'd work great. Cheers, Stephen Love the list, John.

They seem to be written for brainstorming in groups. Anytime I brainstorm with another person it’s over the phone, and I’m at my worst. For me brainstorming means thinking alone… maybe because I’m worried about what others will think… but nonetheless, I come up with my best ideas late at night with no one around.

I can apply those rules to myself, though. And they’d work great.

Cheers,
Stephen

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