Comments on: CR #484: Which Sells Best, Stories or Stats? http://copywritersroundtable.com/2010/10/12/cr-484-which-sells-best-stories-or-stats/ Sign up and get your FREE report! Mon, 14 May 2012 11:17:06 -0400 hourly 1 http://wordpress.org/?v=3.3.1 By: Codrut Turcanu http://copywritersroundtable.com/2010/10/12/cr-484-which-sells-best-stories-or-stats/comment-page-1/#comment-7601 Codrut Turcanu Sun, 10 Apr 2011 19:17:28 +0000 http://copywritersroundtable.com/?p=821#comment-7601 Good tips. One thing is for sure: stories tell, emotions sell. stats help analytical people understand what is it that you sell. I'd impact my audience with emotional stories and wave it some stats as well to please everybody :) Good tips. One thing is for sure: stories tell, emotions sell. stats help analytical people understand what is it that you sell. I’d impact my audience with emotional stories and wave it some stats as well to please everybody :)

]]> By: jackforde http://copywritersroundtable.com/2010/10/12/cr-484-which-sells-best-stories-or-stats/comment-page-1/#comment-5499 jackforde Tue, 26 Oct 2010 16:18:19 +0000 http://copywritersroundtable.com/?p=821#comment-5499 @Kyle Tully: Hi Kyle, whether it's universally true, I'm not sure yet myself. But it certainly seems like that's what this suggests. I write a lot of financial copy, so you can imagine the numbers and charts make there way into my copy a lot. But this has me reconsidering -- or at least wanting to test -- the possibility that maybe I should scale back or even try writing something stat/chart free completely! @Kyle Tully: Hi Kyle, whether it’s universally true, I’m not sure yet myself. But it certainly seems like that’s what this suggests. I write a lot of financial copy, so you can imagine the numbers and charts make there way into my copy a lot. But this has me reconsidering — or at least wanting to test — the possibility that maybe I should scale back or even try writing something stat/chart free completely!

]]> By: Kyle Tully http://copywritersroundtable.com/2010/10/12/cr-484-which-sells-best-stories-or-stats/comment-page-1/#comment-5400 Kyle Tully Tue, 12 Oct 2010 23:24:51 +0000 http://copywritersroundtable.com/?p=821#comment-5400 Interesting stuff, do you think this means some of the traditional proof we see in copy -- such as stats, graphs and charts -- are hurting response? Certainly most of the big winners I can think of didn't have them. But you seem to see a lot of that in sidebars these days. Anyway, I picked up Made to Stick with my latest Amazon order so it's going to the top of my reading pile. Cheers Kyle Interesting stuff, do you think this means some of the traditional proof we see in copy — such as stats, graphs and charts — are hurting response? Certainly most of the big winners I can think of didn’t have them. But you seem to see a lot of that in sidebars these days.

Anyway, I picked up Made to Stick with my latest Amazon order so it’s going to the top of my reading pile.

Cheers
Kyle

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