Comments on: The Dark Side of Testimonial-Driven Sales Copy http://copywritersroundtable.com/2011/01/11/the-dark-side-of-testimonial-driven-sales-copy/ Sign up and get your FREE report! Mon, 14 May 2012 11:17:06 -0400 hourly 1 http://wordpress.org/?v=3.3.1 By: jackforde http://copywritersroundtable.com/2011/01/11/the-dark-side-of-testimonial-driven-sales-copy/comment-page-1/#comment-18460 jackforde Tue, 13 Dec 2011 22:51:56 +0000 http://copywritersroundtable.com/?p=845#comment-18460 Brandon » None with specific numbers, I'm afraid. At least not at my fingertips. An excellent site that deals with exactly that kind of precision, though, is Anne Holland's "whichtestwon.com": http://whichtestwon.com Definitely worth checking out! Brandon » None with specific numbers, I’m afraid. At least not at my fingertips. An excellent site that deals with exactly that kind of precision, though, is Anne Holland’s “whichtestwon.com”:

http://whichtestwon.com

Definitely worth checking out!

]]> By: Brandon http://copywritersroundtable.com/2011/01/11/the-dark-side-of-testimonial-driven-sales-copy/comment-page-1/#comment-18455 Brandon Tue, 13 Dec 2011 22:16:04 +0000 http://copywritersroundtable.com/?p=845#comment-18455 By chance, do you have any metrics on whether testimonial boxes--color, placement, etc.--improves conversion, etc? By chance, do you have any metrics on whether testimonial boxes–color, placement, etc.–improves conversion, etc?

]]> By: Codrut Turcanu http://copywritersroundtable.com/2011/01/11/the-dark-side-of-testimonial-driven-sales-copy/comment-page-1/#comment-7604 Codrut Turcanu Sun, 10 Apr 2011 19:41:01 +0000 http://copywritersroundtable.com/?p=845#comment-7604 hi George, yes, sometimes it's smart to ask the client re-write the testimonial or ask for editing, and you can re-phrase it to showcase a specific feature or benefit of whatever it is you're selling. How does that work in your industry? hi George, yes, sometimes it’s smart to ask the client re-write the testimonial or ask for editing, and you can re-phrase it to showcase a specific feature or benefit of whatever it is you’re selling.

How does that work in your industry?

]]> By: Jim Nugent http://copywritersroundtable.com/2011/01/11/the-dark-side-of-testimonial-driven-sales-copy/comment-page-1/#comment-7535 Jim Nugent Tue, 05 Apr 2011 17:32:48 +0000 http://copywritersroundtable.com/?p=845#comment-7535 I am rarely impressed by testimonials. Especially on line. The most prolific and visible on line "experts" laud one another's work with such frequent and often uninhibited praise an aware reader could only believe the testimonial writer had suddenly been enlightened by a competitor's work even though the testimonial writer had only recently written something almost identical in content and of equally questionanle value. I'm turned off at seeing the same cluster of names testifying to the greatness of each other's latest infoproduct. I also find suspect the practice of adding bonus products with a claimed value is excess by multiples of dollars than the product being offered for sale. I am rarely impressed by testimonials.

Especially on line.

The most prolific and visible on line “experts” laud one another’s work with such frequent and often uninhibited praise an aware reader could only believe the testimonial writer had suddenly been enlightened by a competitor’s work even though the testimonial writer had only recently written something almost identical in content and of equally questionanle value.

I’m turned off at seeing the same cluster of names testifying to the greatness of each other’s latest infoproduct.

I also find suspect the practice of adding bonus products with a claimed value is excess by multiples of dollars than the product being offered for sale.

]]> By: George Crankovic http://copywritersroundtable.com/2011/01/11/the-dark-side-of-testimonial-driven-sales-copy/comment-page-1/#comment-6967 George Crankovic Wed, 23 Feb 2011 15:08:34 +0000 http://copywritersroundtable.com/?p=845#comment-6967 John, terrific post on testimonials. I've also found that it's helpful to ask clients for testimonials around specific topics, like customer service, quality, product performance, etc., so that you have credibility support for a variety of talking points in ads and marketing collateral. John, terrific post on testimonials. I’ve also found that it’s helpful to ask clients for testimonials around specific topics, like customer service, quality, product performance, etc., so that you have credibility support for a variety of talking points in ads and marketing collateral.

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