March, 2017 Archive

ConfidenceCopywriting SecretsGetting ClientsKnow Your AudiencePsychologyResearchScientific SellingWriting Style

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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Copywriting SecretsFinding the BenefitFreelancer TipsKnow Your AudienceOffers and ClosesTruth in Advertising

What’s the Secret to Selling Bad Products?

Copywriters are hired guns. We usually don't create the products we sell, just get hired to sell them. So how, pray tell, are you supposed...

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Copywriting SecretsFinding the BenefitHeadlines and LeadsKnow Your Audience

What Keeps Your Customer Up at Night?

But in each case, what makes the headline work is not just empathy for a reader's concerns. That's only the hook. Where the copy works is...

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ConfidencePsychology

When It Pays to Praise

I've gotten a few copy critiques in my day. I've given a few, too. And I've discovered there's one essential element to making them...

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ConfidenceCopywriting SecretsProcrastinationWriting Process

Seven Toxic Habits That Could Wreck Your Writing Career

"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...

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Copywriting SecretsCreativityScientific SellingWriting Process

How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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Copywriting Secrets

Thought Different

Think different....

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Copywriting Secrets

Positioning Yourself Like An Expert Copywriter (And Getting Paid Like One)…

In this hyper-competitive business world, business owners are exposed to various types of marketing from vendors and service providers, all...

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Freelancer TipsGetting Clients

Why You Might Want Fewer Clients

Shelly Lazarus has picked up a few things in her 35 or so years with ad agency Ogilvy & Mather. So says an article that appeared awhile...

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ConfidenceCreativityResearchWriting Process

Good News For the Creatively Challenged

While many of us have a bias in either creative or rational powers, the fact is that most people have both halves of their brain kicking...

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