My old friend Michael Masterson ran a fascinating piece of info, which he had picked up from a book by writer Tom Bay, about Harvard Business School Grads and their financial success — or lack of it. About 10 years after graduation from what’s supposed to be the echelon of rockin’ good business brilliance, here’s how the students’ status reports came in:
How could that be?
Shouldn’t a guy who paid top-dollar for Harvard wealth-making acumen get an automatic reserved place on the Forbes 400 list of worldwide wealthiest? You would think. Yet, the reality proves different.
So what was it that made or broke these genius grads?
Per Michael and the book he borrowed this from, it was very simple.
See if you can spot it in this next set of data from the same study…
- The 27% that needed financial assistance had absolutely no goal-setting processes in their lives.
- The 60% that were living paycheck to paycheck had only basic survival goals.
- The 10% that were living comfortably had only general goals.
- The 3% that were financially independent had written out their goals and the steps required to reach those goals.
Really incredible, don’t you think?
The difference between living on the dole or high-on-the-hog was, very simply, setting goals. And not just any goals, but actually working out the specific steps needed to achieve those goals over time.
I mention this because, sure, it’s just as vital an insight to your copywriting career as it is to anything else you’ll try in life. But also because it gives me a chance to send you over to Michael’s blog, where you can also sign up for his e-letter, “Early To Rise.”
You can find the original full article from Michael, right here.