June, 2017 Archive

Copywriting Secrets

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also...

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Uncategorized

The Chemistry of Persuasion

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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Fact BoxGetting ClientsGetting Paid

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

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ConfidenceCreativityFact Box

Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

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Getting Clients

How To Make a Sale Without Even Trying

A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...

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Copywriting SecretsWriting Style

Five Punctuation “Mistakes” You Should Make

Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...

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Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychology

Seven Ways to Say Thanks…

Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...

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Copywriting SecretsOffers and ClosesWriting Process

The One Thing Good Copy Can’t Fix

Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...

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CreativityFun and GamesWriting Style

Analogies Gone Wild

Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when...

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