September, 2017 Archive

ConfidenceCopywriting SecretsFinding the BenefitHeadlines and LeadsKnow Your AudienceScientific SellingWriting Style

Forgetful? Blame Happiness

According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...

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Getting PaidTruth in Advertising

Inspiration or Flat-Out Imitation?

Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...

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CreativityFact BoxPsychologyResearchScientific SellingWriting Process

Beat the Natural Limit on Creativity

I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...

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Copywriting SecretsFinding the BenefitFun and GamesKnow Your AudiencePsychologyScientific Selling

A Persuasion Secret Toddlers Teach

Everything we do is dictated by the “why” behind it. As in, the only reason why we would change our behavior to get a certain...

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Copywriting SecretsCreativityWriting ProcessWriting Style

Sales Secrets from a Novel Writer

Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...

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Copywriting SecretsHeadlines and LeadsKnow Your AudienceWriting Style

How One Big Idea Beats Lots of Small Ones

"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my...

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Copywriting Secrets

A Must-Hear Interview… With Yours Truly

Sometimes, you find yourself on the other side of the microscope… like this time, when I was lucky enough to sit down with master...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyResearchWriting ProcessWriting Style

The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...

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ConfidenceCreativityFinding the BenefitKnow Your AudienceWriting ProcessWriting Style

Nine Rules For Writing Blogs & Ezines

I've written the "Copywriters Roundtable" ezine for many years. I've worked with many others who write ezines. And I've received ezines...

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ConfidenceFinding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific Selling

Is Your Product Trapped in “Commodity Hell?”

I shaved this morning thinking about "commodity hell." That's when a market for a product is so crowded, every product is virtually the...

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