September 23, 2018 Archive

Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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The Chemistry of Persuasion

Your new sales goal:  To make your prospect’s blood gush with “oxytocin.”  What is oxytocin?  An article in the New...

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