January 19, 2019 Archive

ConfidenceCopywriting Secrets

The World’s Toughest Girl Scout

Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific SellingWriting Process

#486: A Sweet, Dark History of the Promise Lead

When writing a Promise-Driven Lead, where should you start? The default for most marketers is to study the product and just figure out what...

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