October, 2019 Archive

ConfidenceCopywriting SecretsScientific Selling

The Science of Love and Persuasion

Quick -- what do testosterone, estrogen, dopamine, norepinephrine, serotonin, oxytocin, and vasopressin all have in common? They're the...

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CreativityFinding the BenefitWriting Process

The Positioning Myth

In the classic marketing book, "Positioning: The Battle for Your Mind," authors Trout and Ries made it clear. In any marketing challenge,...

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