David Ogilvy on What it Really Takes to Sell


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David Ogilvy sets the record straight.

Watch and learn…

Last modified: September 27, 2020

4 Responses to " David Ogilvy on What it Really Takes to Sell "

  1. Phil Dunn says:

    I’ve read him my whole adult life, but I’ve never heard him speak. So compelling, direct — knowing. Fantastic – thanks for sharing this gem.

  2. John says:

    Great video. Glad I got my start in direct mail lots of years ago when I took my first direct mail course through the DMA.

  3. Ted Alkana says:

    Have you ever thought about posting videos with your blog site posts to keep the readers more interested? What i’m saying is I just went through the entire page and it was quite excellent but because I’m a lot more of a visual learner, I found that way to be alot more useful. well, let me know what you feel.

  4. jackforde says:

    @Ted Alkana: You bet… and I imagine it would save me some time, too. We’re testing video readings of sales letter copy — verbatim reads — and having some interesting and extremely encouraging results, too!

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