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Confidence • Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience • Scientific Selling • Writing Style
Reading Now:David Ogilvy on What it Really Takes to Sell
February 20, 2020
Written by: jackforde
Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Know Your Audience • Videos
David Ogilvy sets the record straight.
Watch and learn…
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Last modified: February 20, 2020
Ogilvy sales selling
I’ve read him my whole adult life, but I’ve never heard him speak. So compelling, direct — knowing. Fantastic – thanks for sharing this gem.
Great video. Glad I got my start in direct mail lots of years ago when I took my first direct mail course through the DMA.
Have you ever thought about posting videos with your blog site posts to keep the readers more interested? What i’m saying is I just went through the entire page and it was quite excellent but because I’m a lot more of a visual learner, I found that way to be alot more useful. well, let me know what you feel.
@Ted Alkana: You bet… and I imagine it would save me some time, too. We’re testing video readings of sales letter copy — verbatim reads — and having some interesting and extremely encouraging results, too!
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