JTF Author

ConfidenceCopywriting SecretsProcrastinationWriting Process

Seven Toxic Habits That Could Wreck Your Writing Career

"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...

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Finding the BenefitTruth in Advertising

A Painful Lesson in Supreme Service

With a pivot and a leap, I landed back on another moving walkway ready for another full tilt run... when something went "pop" in my left...

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Getting Clients

How To Make a Sale Without Even Trying

A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...

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Copywriting Secrets

A Must-Hear Interview… With Yours Truly

Sometimes, you find yourself on the other side of the microscope… like this time, when I was lucky enough to sit down with master...

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Copywriting Secrets

Pixar’s Rules For Storytelling – Business Insider

Former Pixar storyboard artist Emma Coats reveals some behind-the-scenes wisdom. What makes for a good — no, strike that, great...

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Know Your AudiencePsychologyScientific Selling

9 Ways The Mind Resists Persuasion and How To Sustain or Overcome Them – PsyBlog

Running into resistance, when you set out to make sales? Maybe that’s because you’re running up against one of these nine big...

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Know Your AudiencePsychologyScientific SellingVideos

The Science of Persuasion

If you haven’t heard of Dr. Robert Cialdini, you’re probably not a copywriter. And if you are, but you haven’t read his...

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Copywriting Secrets

What Trump Gets Seriously Wrong…

Nope, I’m not gearing up for a political diatribe. That’s not our beat. But when it comes to productivity, there’s been...

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Videos

We’ll Always Have Paris…

A REPOST… A lot of you guys have asked how we’ve fared here in Paris, after the shootings on Friday the 13th. I thank you for that....

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Copywriting SecretsOffers and ClosesScientific Selling

How “Free” Really Works

Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...

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