JTF Author

Copywriting SecretsOffers and ClosesScientific Selling

How “Free” Really Works

Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...

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Getting Paid

Make Money While You Sleep

Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...

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Finding the BenefitKnow Your AudienceOffers and ClosesScientific Selling

What Nascar, Kool-Aid, And Purple Oreos Have in Common

How sick and tired are you of having to choose between brands?...

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ConfidenceGetting ClientsGetting Paid

What Marketers Do When Recession Looms

I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...

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Fact Box

Copywriting Jargon… Once Difficult, Now Easy!

It's come to my attention that you, dear reader, might be sorely lacking in proper copywriting "vocabulary." Possibly because you don't...

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ConfidenceCopywriting SecretsProcrastinationWriting Process

Seven Toxic Habits That Could Wreck Your Writing Career

"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...

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Finding the BenefitTruth in Advertising

A Painful Lesson in Supreme Service

With a pivot and a leap, I landed back on another moving walkway ready for another full tilt run... when something went "pop" in my left...

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Getting Clients

How To Make a Sale Without Even Trying

A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...

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Copywriting Secrets

A Must-Hear Interview… With Yours Truly

Sometimes, you find yourself on the other side of the microscope… like this time, when I was lucky enough to sit down with master...

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Copywriting Secrets

Pixar’s Rules For Storytelling – Business Insider

Former Pixar storyboard artist Emma Coats reveals some behind-the-scenes wisdom. What makes for a good — no, strike that, great...

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