jackforde Author

CreativityFact Box

Kill Your Television (Here’s Why…)

I know this isn't exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we're better thinkers...

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Fact BoxProcrastination

Is Social Networking… TOO Social?

Time magazine did a back-o’-the-napkin calculation.  Suppose you estimate about five million of these “25 Random Things”...

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Why Simple Writing Works Better

Someone once asked me… Why I would, so often… (At least in copy)… Use so many… One-line sentences… And so...

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Finding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific SellingWriting Style

How Sid Sold So Many Suits

Sid and Harry run a tailor shop in New York City. If you can picture it, Sid is the salesman working the floor, while Harry works over the...

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CreativityScientific Selling

Scientific Study Asks, “Are You Creative?”

Say researchers published in Scientific American, while their isn't really a measurable "Creativity Quotient" (C.Q.) that they can pin to...

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ConfidenceCopywriting SecretsFact BoxFreelancer TipsGetting ClientsGetting PaidWriting Process

7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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The Transubstantiation of a Cheeseburger

Sometime back, I read the book "Fast Food Nation." In many places, the book is the anti-junk diatribe I expected. And it also takes pain to...

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ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting ProcessWriting Style

How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

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Imagine If Everyone “Sold” This Way…

* Republished from Nov. 2008, because… property markets might be looking a little more “up” these days, but…...

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ConfidenceCopywriting SecretsCreativityFun and GamesKnow Your AudiencePsychologyScientific Selling

A Lucky Accident

I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...

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