jackforde Author

ConfidenceCreativityFact BoxProcrastinationPsychology

The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

Continue reading

Copywriting SecretsCreativityFact BoxProcrastinationResearchWriting Process

How Other Writers Get “In the Mood”

What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...

Continue reading

Copywriting SecretsCreativityFun and GamesWriting ProcessWriting Style

When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

Continue reading

Fact BoxWriting Process

What Time Do Real Writers Get Up?

What time do real writers get out of bed? It's a good question, regardless of what kind of writing you do... ...

Continue reading

ConfidenceFreelancer TipsGetting Paid

Advice to a Young Writer

“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...

Continue reading

ConfidenceCreativityPsychologyWriting Process

How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

Continue reading

ProcrastinationWriting Process

Gene Schwartz’s 33-minute Secret

Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything.  Just fill the page. If you...

Continue reading

ConfidenceCreativityFact BoxKnow Your Audience

The Marketing Test That Saved the World

In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......

Continue reading

Copywriting SecretsCreativityHeadlines and LeadsResearchScientific SellingWriting ProcessWriting Style

The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

Continue reading

ConfidenceCopywriting SecretsGetting ClientsGetting PaidPsychologyWriting Process

Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

Continue reading

Pin It on Pinterest