Writing Style Find the writing style your target customer will respond to.

ConfidenceCopywriting SecretsGetting ClientsKnow Your AudiencePsychologyResearchScientific SellingWriting Style

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

Continue reading

Copywriting SecretsCreativityFun and GamesWriting ProcessWriting Style

When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

Continue reading

Copywriting SecretsCreativityHeadlines and LeadsResearchScientific SellingWriting ProcessWriting Style

The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

Continue reading

Copywriting SecretsCreativityPsychologyWriting ProcessWriting Style

A Surprising Storytelling Secret

I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...

Continue reading

Copywriting SecretsCreativityFinding the BenefitKnow Your AudienceResearchWriting Style

“Need to Tell” vs. “Want to Tell”

Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...

Continue reading

Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychologyResearchWriting Style

7 MORE Ways to Thank YourCustomers Like You Mean It

In the another post, we figured out how to heap lots of “thanks” upon the plates of our best customers. Without further ado,...

Continue reading

Pin It on Pinterest