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The Fastest Way to Master Copywriting

What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...

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Life: Once Complicated, Now Easy

The Boomers, they predicted, would sideline their ambition for a life of luxury and convenience... and start yearning for something a...

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Short Words, Bigger Word Power

I grew up loving what the nuns used to call "25 cent words." In high school, we called them "SAT Words." These are the words, they told us,...

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Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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ConfidenceCopywriting SecretsGetting ClientsKnow Your AudiencePsychologyResearchScientific SellingWriting Style

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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