Confidence Failure, success, and how to gap the difference.

ConfidenceCopywriting SecretsCreativityFact BoxFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyQ&AResearchScientific SellingWriting Style

Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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ConfidenceCopywriting SecretsGetting ClientsKnow Your AudiencePsychologyResearchScientific SellingWriting Style

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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When It Pays to Praise

I've gotten a few copy critiques in my day. I've given a few, too. And I've discovered there's one essential element to making them...

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Seven Toxic Habits That Could Wreck Your Writing Career

"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...

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The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

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Advice to a Young Writer

“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...

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How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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The Marketing Test That Saved the World

In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......

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Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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Brainstorming By the Rules

Alex Osborn, a founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

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