Confidence Failure, success, and how to gap the difference.

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Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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How Business is Done

There's a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the...

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How Woody Allen Would Write Copy

An interviewer asked Woody Allen how to write a joke. Here's what Allen said: "It depends on where I want it to take me. First, I figure...

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Forgetful? Blame Happiness

According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...

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Nine Rules For Writing Blogs & Ezines

I've written the "Copywriters Roundtable" ezine for many years. I've worked with many others who write ezines. And I've received ezines...

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Is Your Product Trapped in “Commodity Hell?”

I shaved this morning thinking about "commodity hell." That's when a market for a product is so crowded, every product is virtually the...

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7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

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ConfidenceCopywriting SecretsCreativityFun and GamesKnow Your AudiencePsychologyScientific Selling

A Lucky Accident

I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...

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The Procrastinator’s Creed

Somebody wrote this, somewhere. But as far as I can tell, he or she never got around to signing it. So how about we just run the following...

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