Confidence Failure, success, and how to gap the difference.

ConfidenceCopywriting SecretsCreativityFinding the BenefitResearchScientific SellingWriting Process

Brainstorming By the Rules

Alex Osborn, a founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

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ConfidenceCopywriting SecretsGetting Clients

How To Get Started

I got a note from a reader who aspires to a copywriting career and wanted to know how best to get started. You can imagine, I get that...

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Why Only Some People Are “Creative”

On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....

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ConfidenceCreativityFinding the BenefitFun and Games

Time-Tested Fridge Wisdom

It’s commonly said that the Greeks talked about two kinds of knowledge… One you gain from study, the other you gain from...

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ConfidenceCopywriting Secrets

The World’s Toughest Girl Scout

Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have...

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Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

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Which Promises Work Best?

“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it...

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ConfidenceCopywriting SecretsCreativityResearchScientific SellingWriting Process

Breakthrough Thinking in Five Simple Steps

"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...

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Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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ConfidenceCreativityFun and Games

How Business is Done

There's a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the...

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