Confidence Failure, success, and how to gap the difference.

ConfidenceFreelancer TipsGetting ClientsWriting Style

Anger in the Age of E-Mail

It's natural to get angry. And certainly, some pretty hot-tempered, "hair-trigger" individuals have still managed to do some very great...

Continue reading

ConfidenceCopywriting SecretsGetting ClientsGetting PaidWriting Process

Better Than Money

“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...

Continue reading

ConfidenceCopywriting SecretsCreativityWriting Style

The Fastest Way to Master Copywriting

What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...

Continue reading

ConfidenceFinding the BenefitWriting Style

Life: Once Complicated, Now Easy

The Boomers, they predicted, would sideline their ambition for a life of luxury and convenience... and start yearning for something a...

Continue reading

ConfidenceCreativityFact BoxPsychologyScientific Selling

Are YOU Creative?

In the last post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain: Are...

Continue reading

ConfidenceTruth in Advertising

What You Don’t Need to Get Ahead

Turns out that a survey of marketing execs from 32 different consumer-product companies showed a distinct disadvantage for companies that...

Continue reading

ConfidenceGetting ClientsGetting Paid

What Marketers Do When Recession Looms

I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...

Continue reading

ConfidenceCopywriting SecretsFinding the BenefitOffers and ClosesWriting Process

How Woody Allen Would Write Copy

An interviewer asked Woody Allen how to write a joke. Here's what Allen said: "It depends on where I want it to take me. First, I figure...

Continue reading

ConfidenceFact BoxWriting Style

Short Words, Bigger Word Power

I grew up loving what the nuns used to call "25 cent words." In high school, we called them "SAT Words." These are the words, they told us,...

Continue reading

ConfidenceCreativityFun and GamesTruth in Advertising

“They Laughed When I Stopped Shaving…”

What’s this on my lip? Nothing less than the unfettered whiskers of a man determined (if not a little deranged). Yep. For the month...

Continue reading