Confidence Failure, success, and how to gap the difference.

ConfidenceCreativityFact BoxProcrastinationPsychology

The Single Secret to Success?

My old friend Michael Masterson ran a fascinating piece of info, which he had picked up from a book by writer Tom Bay, about Harvard...

Continue reading

ConfidenceFreelancer TipsGetting Paid

Advice to a Young Writer

“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...

Continue reading

ConfidenceCreativityPsychologyWriting Process

How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

Continue reading

ConfidenceCreativityFact BoxKnow Your Audience

The Marketing Test That Saved the World

In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......

Continue reading

ConfidenceCopywriting SecretsGetting ClientsGetting PaidPsychologyWriting Process

Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

Continue reading

ConfidenceCopywriting SecretsCreativityFinding the BenefitResearchScientific SellingWriting Process

Brainstorming By the Rules

Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

Continue reading

ConfidenceCopywriting SecretsGetting Clients

How To Get Started

I got a note from a reader who aspires to a copywriting career and wanted to know how best to get started. You can imagine, I get that...

Continue reading

ConfidenceCreativityFact BoxPsychologyScientific SellingWriting Process

Why Only Some People Are “Creative”

On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....

Continue reading

ConfidenceCreativityFinding the BenefitFun and Games

Time-Tested Fridge Wisdom

It’s commonly said that the Greeks talked about two kinds of knowledge. One you gain from study, the other from experience. But...

Continue reading

ConfidenceCopywriting Secrets

The World’s Toughest Girl Scout

Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have...

Continue reading

Pin It on Pinterest

X