Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

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10 “Speed-Copy” Secrets

The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....

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Copywriting Secrets

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also...

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What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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Copywriting SecretsWriting Style

Five Punctuation “Mistakes” You Should Make

Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...

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Seven Ways to Say Thanks…

Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...

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Copywriting SecretsOffers and ClosesWriting Process

The One Thing Good Copy Can’t Fix

Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...

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Which Promises Work Best?

“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it...

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Breakthrough Thinking in Five Simple Steps

"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...

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ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting Process

Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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Copywriting Secrets

How Ben Franklin Learned to Write

Eight times, Ben Franklin crossed the Atlantic.  France, Spain, England, Ireland, the Netherlands, Germany — he hit them all. And...

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