Category: Copywriting Secrets

Trade secrets of the most successful copywriters, exposed.

The Things Copywriters Wish Designers Knew

The general rule is that good design can’t make bad copy work, but bad design can destroy the performance of good copy. So it matters. Just know how it matters. But what else can you do to make sure you get a “good” design for any sales pieces you write? To start, you’ll at least want your designer to know the following…

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