Silly shorts aside, in the video below Steve Jobs bares what he sees as the soul of Apple’s famous “Think Different” campaign just after it was written.
I’ll let you watch to hear what he says is the “why” behind it, but the sum of it is… a great product is so much more than its parts and the great appeal to a prospect is so much more than what we can see on the side of the box.
Take a look and then ask yourself… how does what he say here fit with what I’m selling and how I’m trying to sell it? And should it fit that way? Bottom line: was Steve right? Opinions welcome:
Republished by Blog Post Promoter