Category: Copywriting Secrets

Trade secrets of the most successful copywriters, exposed.

Does Sex Really “Sell?” 4

Does Sex Really “Sell?”

Does sex really sell? Not necessarily. In a poll that showed up on, the older the prospect you’re targeting, the more likely they are to dislike s*xy ads. I say that, by the...

Writing Ads That Let You Sleep at Night 6

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also one of the oldest success secrets in the world. What is it? Quite simply… “Do Unto Others As You...

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