Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

Copywriting SecretsCreativityFinding the BenefitKnow Your AudienceResearchWriting Style

“Need to Tell” vs. “Want to Tell”

Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...

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7 MORE Ways to Thank Your Customers Like You Mean It

In the last post, we figured out how to heap lots of “thanks” upon the plates of our best customers. And yet, like a plump...

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Surprising Psychology Secrets for Marketers

What’s more persuasive, email or face-to-face communication? Per a UK psychology study published on this fascinating British...

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The World’s Toughest Girl Scout

Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific SellingWriting Process

#486: A Sweet, Dark History of the Promise Lead

When writing a Promise-Driven Lead, where should you start? The default for most marketers is to study the product and just figure out what...

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10 “Speed-Copy” Secrets

The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....

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Copywriting Secrets

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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Five Punctuation “Mistakes” You Should Make

Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...

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Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychology

Seven Ways to Say Thanks…

Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...

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