Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

Copywriting Secrets

Was Steve Right?

Silly shorts aside, in the video below Steve Jobs bares what he sees as the soul of Apple's famous "Think Different" campaign just after it...

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Seven Toxic Habits That Could Wreck Your Writing Career

"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...

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How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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Copywriting Secrets

Thought Different

Think different....

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Copywriting Secrets

Positioning Yourself Like An Expert Copywriter (And Getting Paid Like One)…

In this hyper-competitive business world, business owners are exposed to various types of marketing from vendors and service providers, all...

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How Other Writers Get “In the Mood”

What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...

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When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

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The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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A Surprising Storytelling Secret

I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...

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