Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

Copywriting SecretsWriting Style

Five Punctuation “Mistakes” You Should Make

Naturally, you don't want to use these recklessly. They're garnish on a piece of prose, spice to make it interesting. And a little...

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Seven Ways to Say Thanks…

Why thank customers? The short answer, of course, is “why not?” Unless you were raised by wolverines, it’s a common...

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Copywriting SecretsOffers and ClosesWriting Process

The One Thing Good Copy Can’t Fix

Have you ever seen a movie with a great director... an all-star cast... and a screenplay you wouldn't use to line a litter box? No matter...

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Which Promises Work Best?

“That’s right – it filets, it chops, it dices and slices. It never stops. It lasts a lifetime, mows your lawn, and it...

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Breakthrough Thinking in Five Simple Steps

"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...

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Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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Copywriting Secrets

How Ben Franklin Learned to Write

Eight times, Ben Franklin crossed the Atlantic.  France, Spain, England, Ireland, the Netherlands, Germany — he hit them all. And...

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How Woody Allen Would Write Copy

An interviewer asked Woody Allen how to write a joke. Here's what Allen said: "It depends on where I want it to take me. First, I figure...

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Forgetful? Blame Happiness

According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...

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A Persuasion Secret Toddlers Teach

Everything we do is dictated by the “why” behind it. As in, the only reason why we would change our behavior to get a certain...

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