Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

ConfidenceCopywriting SecretsCreativityFinding the BenefitResearchScientific SellingWriting Process

Brainstorming By the Rules

Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

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ConfidenceCopywriting SecretsFinding the BenefitHeadlines and LeadsKnow Your AudienceScientific SellingWriting Style

Forgetful? Blame Happiness

According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...

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ConfidenceCopywriting SecretsGetting Clients

How To Get Started

I got a note from a reader who aspires to a copywriting career and wanted to know how best to get started. You can imagine, I get that...

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“Need to Tell” vs. “Want to Tell”

Dumping a gut full of "want to tell" copy onto the page can feel cathartic. It can make you feel smart. It can make you sound funny or...

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7 MORE Ways to Thank Your Customers Like You Mean It

In the last post, we figured out how to heap lots of “thanks” upon the plates of our best customers. And yet, like a plump...

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Copywriting SecretsScientific Selling

Surprising Psychology Secrets for Marketers

What’s more persuasive, email or face-to-face communication? Per a UK psychology study published on this fascinating British...

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ConfidenceCopywriting Secrets

The World’s Toughest Girl Scout

Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific SellingWriting Process

#486: A Sweet, Dark History of the Promise Lead

If you haven’t already signed up, click here for your free reports You’ll remember from the last post, I’m showing you...

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Copywriting SecretsGetting PaidProcrastinationResearchWriting Process

10 “Speed-Copy” Secrets

The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....

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Copywriting Secrets

Writing Ads That Let You Sleep at Night

The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also...

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