Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

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Forgetful? Blame Happiness

According to a recent study published in the "Journal of Experimental Social Psychology," the more positive your mood, the more likely you...

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A Persuasion Secret Toddlers Teach

Everything we do is dictated by the “why” behind it. As in, the only reason why we would change our behavior to get a certain...

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Sales Secrets from a Novel Writer

Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...

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How One Big Idea Beats Lots of Small Ones

"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my...

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Copywriting Secrets

A Must-Hear Interview… With Yours Truly

Sometimes, you find yourself on the other side of the microscope… like this time, when I was lucky enough to sit down with master...

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The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...

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Copywriting Secrets

Pixar’s Rules For Storytelling – Business Insider

Former Pixar storyboard artist Emma Coats reveals some behind-the-scenes wisdom. What makes for a good — no, strike that, great...

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Copywriting Secrets

What Trump Gets Seriously Wrong…

Nope, I’m not gearing up for a political diatribe. That’s not our beat. But when it comes to productivity, there’s been...

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7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

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