Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

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The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...

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Copywriting Secrets

Pixar’s Rules For Storytelling – Business Insider

Former Pixar storyboard artist Emma Coats reveals some behind-the-scenes wisdom. What makes for a good — no, strike that, great...

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Copywriting Secrets

What Trump Gets Seriously Wrong…

Nope, I’m not gearing up for a political diatribe. That’s not our beat. But when it comes to productivity, there’s been...

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7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

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A Lucky Accident

I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...

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How “Free” Really Works

Colleagues of mine call it the "Krishna Principle." I've also heard it called the "Rule of Reciprocity." The idea is that, by giving...

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14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...

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Copywriting Secrets

Does Sex Really “Sell?”

Does sex really sell? Not necessarily. In a poll that showed up on BizReport.com, the older the prospect you’re targeting, the more...

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The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

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