Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

Copywriting Secrets

The Things Copywriters Wish Designers Knew

The general rule is that good design can't make bad copy work, but bad design can destroy the performance of good copy. So it matters. Just...

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In Picture Ads, The Eyes Have It

The common wisdom is that everybody loves a pretty face, right? Not always so, says Bryan Eisenberg over at grokdotcom. Oh sure, the...

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Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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What’s the Secret to Selling Bad Products?

Copywriters are hired guns. We usually don't create the products we sell, just get hired to sell them. So how, pray tell, are you supposed...

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Copywriting SecretsFinding the BenefitHeadlines and LeadsKnow Your Audience

What Keeps Your Customer Up at Night?

But in each case, what makes the headline work is not just empathy for a reader's concerns. That's only the hook. Where the copy works is...

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Seven Toxic Habits That Could Wreck Your Writing Career

"It is a great thing," said Cicero, "to know our vices." With that in mind, let's dig in and take a look at some positively poison habits...

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How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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How Other Writers Get “In the Mood”

What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...

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When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

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