Copywriting Secrets Trade secrets of the most successful copywriters, exposed.

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A Persuasion Secret Toddlers Teach

Every copywriter should have a kid. Seriously. How so? By way of explanation, let’s start here: Everything we do is dictated by the...

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Copywriting SecretsCreativityWriting ProcessWriting Style

Sales Secrets from a Novel Writer

Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...

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Copywriting SecretsHeadlines and LeadsKnow Your AudienceWriting Style

How One Big Idea Trumps Lots of Small Ones

"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyResearchWriting ProcessWriting Style

The Dark Side of Testimonial-Driven Sales Copy

In my experience, testimonials almost always enhance a promo package… except… when they don’t. What might make for a bad...

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Copywriting Secrets

Pixar’s Rules For Storytelling – Business Insider

Former Pixar storyboard artist Emma Coats reveals some behind-the-scenes wisdom. What makes for a good — no, strike that, great...

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