Creativity Creativity secrets and insights of the great ‘idea’ innovators.

ConfidenceCopywriting SecretsCreativityWriting Style

The Fastest Way to Master Copywriting

What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...

Continue reading

ConfidenceCreativityFact BoxPsychologyScientific Selling

Are YOU Creative?

In the another post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain:...

Continue reading

Copywriting SecretsCreativityKnow Your AudienceProcrastinationPsychologyResearchScientific SellingVideosWriting Process

Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

Continue reading

CreativityScientific SellingWriting Process

Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to "repack" the day's collected memories for longer-term storage. In the process, your powers...

Continue reading

ConfidenceCopywriting SecretsCreativityFact BoxFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyQ&AResearchScientific SellingWriting Style

Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

Continue reading

Copywriting SecretsCreativityScientific SellingWriting Process

How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

Continue reading

ConfidenceCreativityFact BoxProcrastinationPsychology

The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

Continue reading

Copywriting SecretsCreativityFact BoxProcrastinationResearchWriting Process

How Other Writers Get “In the Mood”

What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...

Continue reading

Copywriting SecretsCreativityFun and GamesWriting ProcessWriting Style

When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

Continue reading

ConfidenceCreativityPsychologyWriting Process

How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

Continue reading

Pin It on Pinterest