Creativity Creativity secrets and insights of the great ‘idea’ innovators.

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Secrets of a Direct-Mail Legend: Rodale

Once in awhile, you can't beat a good case study. And what better case study for a copywriter or direct marketer to learn from than the...

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Getting the Most Out of Sales Letter Layout

Great design can't do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great...

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The Fastest Way to Master Copywriting

What's the fastest way to master copywriting? You could sign up for the courses online. You can read all the books. You can go to the...

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Are YOU Creative?

In the last post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain: Are...

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Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

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Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to "repack" the day's collected memories for longer-term storage. In the process, your powers...

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“They Laughed When I Stopped Shaving…”

What’s this on my lip? Nothing less than the unfettered whiskers of a man determined (if not a little deranged). Yep. For the month...

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Which Sells Best, Stories or Stats?

Sponsors: How to Start Selling Yourself as a Copy Expert 17 Ways to Make $17,000 From Your Desk Chair...

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How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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Good News For the Creatively Challenged

While many of us have a bias in either creative or rational powers, the fact is that most people have both halves of their brain kicking...

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