Creativity Creativity secrets and insights of the great ‘idea’ innovators.

ConfidenceCopywriting SecretsCreativityFact BoxFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyQ&AResearchScientific SellingWriting Style

Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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Good News For the Creatively Challenged

While many of us have a bias in either creative or rational powers, the fact is that most people have both halves of their brain kicking...

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The Single Secret to Success?

My old friend Michael Masterson ran a fascinating piece of info, which he had picked up from a book by writer Tom Bay, about Harvard...

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How Other Writers Get “In the Mood”

What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...

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When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

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How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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The Marketing Test That Saved the World

In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......

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The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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CreativityGetting Paid

Help Wanted…

Yours truly is looking for a little programming help with this website... SEO work, PHP fixes, bug repairs, etc. Know your way around...

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