Creativity Creativity secrets and insights of the great ‘idea’ innovators.

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Beat the Natural Limit on Creativity

I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...

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Sales Secrets from a Novel Writer

Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...

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The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...

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Nine Rules For Writing Blogs & Ezines

I've written the "Copywriters Roundtable" ezine for many years. I've worked with many others who write ezines. And I've received ezines...

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Kill Your Television (Here’s Why…)

I know this isn't exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we're better thinkers...

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Scientific Study Asks, “Are You Creative?”

Say researchers published in Scientific American, while their isn't really a measurable "Creativity Quotient" (C.Q.) that they can pin to...

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How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

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A Lucky Accident

I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...

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The Two Best Ways to Beat Writer’s Block

Seriously, I don't much believe in writer's block. Oh, there have been times I don't know what to write. And even times I've felt a little...

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David Ogilvy on What it Really Takes to Sell

In a YouTube video decades before there was YouTube... David Ogilvy sets the record straight on what really works in advertising. Are his...

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