Creativity Creativity secrets and insights of the great ‘idea’ innovators.

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CR #485: Which Promises Work Best?

Sponsor: How to Start Selling Yourself as a Copy Expert Sponsor: 17 Ways to Make $17,000 From Your Desk Chair “That’s right...

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Breakthrough Thinking in Five Simple Steps

"Ideas are like rabbits," John Steinbeck once said, "You get a couple and learn how to handle them and pretty soon you have a dozen." ...

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Thinking Inside The Box

What is creativity? I'm sure you've heard the cliche that gets kicked around, about the value of thinking "outside the box." But in my...

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How Business is Done

There's a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the...

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Beat the Natural Limit on Creativity

I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...

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Sales Secrets from a Novel Writer

Do rules of writing great fiction come in handy when you're writing to make a sale? Conventional wisdom might say no, since sales writing...

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The Dark Side of Testimonial-Driven Sales Copy

In my experience, testimonials almost always enhance a promo package… except… when they don’t. What might make for a bad...

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Nine Rules For Writing Blogs & Ezines

I've written the "Copywriters Roundtable" ezine for many years. I've worked with many others who write ezines. And I've received ezines...

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Kill Your Television (Here’s Why…)

I know this isn't exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we're better thinkers...

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Scientific Study Asks, “Are You Creative?”

Say researchers published in Scientific American, while their isn't really a measurable "Creativity Quotient" (C.Q.) that they can pin to...

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