Creativity Creativity secrets and insights of the great ‘idea’ innovators.

Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyResearchWriting ProcessWriting Style

The Dark Side of Testimonial-Driven Sales Copy

It’s always a great idea to throw lots of testimonials into your copy. Except when it isn’t. Here are some times when you might...

Continue reading

ConfidenceCreativityFinding the BenefitKnow Your AudienceWriting ProcessWriting Style

Nine Rules For Writing Blogs & Ezines

I've written the "Copywriters Roundtable" ezine for many years. I've worked with many others who write ezines. And I've received ezines...

Continue reading

CreativityFact Box

Kill Your Television (Here’s Why…)

I know this isn't exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we're better thinkers...

Continue reading

CreativityScientific Selling

Scientific Study Asks, “Are You Creative?”

Say researchers published in Scientific American, while their isn't really a measurable "Creativity Quotient" (C.Q.) that they can pin to...

Continue reading

ConfidenceCopywriting SecretsCreativityProcrastinationResearchWriting ProcessWriting Style

How to Write Faster

Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seemed to...

Continue reading

ConfidenceCopywriting SecretsCreativityFun and GamesKnow Your AudiencePsychologyScientific Selling

A Lucky Accident

I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...

Continue reading