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7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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Secrets of a Direct-Mail Legend: Rodale

Once in awhile, you can't beat a good case study. And what better case study for a copywriter or direct marketer to learn from than the...

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Are YOU Creative?

In the another post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain:...

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Copywriting Jargon… Once Difficult, Now Easy!

It's come to my attention that you, dear reader, might be sorely lacking in proper copywriting "vocabulary." Possibly because you don't...

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In Picture Ads, The Eyes Have It

The common wisdom is that everybody loves a pretty face, right? Not always so, says Bryan Eisenberg over at grokdotcom. Oh sure, the...

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Short Words, Bigger Word Power

I grew up loving what the nuns used to call "25 cent words." In high school, we called them "SAT Words." These are the words, they told us,...

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Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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What Copywriters Should Know About Copyrights

It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...

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We Can’t All Be Einstein (Thank God)

We can't all be geniuses, right? And in some ways, thank God. For instance, how about these little tidbits I recently found online about...

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The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

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