Fact Box Random facts and interesting tidbits.

ConfidenceCopywriting SecretsCreativityFact BoxFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyQ&AResearchScientific SellingWriting Style

Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

Continue reading

Fact BoxFreelancer TipsResearchTruth in AdvertisingWriting Process

What Copywriters Should Know About Copyrights

It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...

Continue reading

Fact BoxFun and Games

We Can’t All Be Einstein (Thank God)

We can't all be geniuses, right? And in some ways, thank God. For instance, how about these little tidbits I recently found online about...

Continue reading

ConfidenceCreativityFact BoxProcrastinationPsychology

The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

Continue reading

Copywriting SecretsCreativityFact BoxProcrastinationResearchWriting Process

How Other Writers Get “In the Mood”

What's the parallel between writers? No matter how different their writing routines, each of these writers -- and thousands of others who...

Continue reading

Fact BoxWriting Process

What Time Do Real Writers Get Up?

What time do real writers get out of bed? It's a good question, regardless of what kind of writing you do... ...

Continue reading

ConfidenceCreativityFact BoxKnow Your Audience

The Marketing Test That Saved the World

In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......

Continue reading

ConfidenceCreativityFact BoxPsychologyScientific SellingWriting Process

Why Only Some People Are “Creative”

On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....

Continue reading

Fact BoxGetting ClientsGetting Paid

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

Continue reading

ConfidenceCreativityFact Box

Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

Continue reading

Pin It on Pinterest