Fact Box Random facts and interesting tidbits.

Fact BoxGetting ClientsGetting Paid

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

Continue reading

ConfidenceCreativityFact Box

Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

Continue reading

CreativityFact BoxPsychologyScientific Selling

Are You Creative?

There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...

Continue reading

Fact BoxKnow Your Audience

The Boomer’s NEXT Marketing Mega-Wave

When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...

Continue reading

CreativityFact BoxPsychologyResearchScientific SellingWriting Process

Beat the Natural Limit on Creativity

I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...

Continue reading

CreativityFact Box

Kill Your Television (Here’s Why…)

I know this isn't exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we're better thinkers...

Continue reading

Fact BoxProcrastination

Is Social Networking… TOO Social?

Time magazine did a back-o’-the-napkin calculation.  Suppose you estimate about five million of these “25 Random Things”...

Continue reading

ConfidenceCopywriting SecretsFact BoxFreelancer TipsGetting ClientsGetting PaidWriting Process

7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

Continue reading

ConfidenceCreativityFact BoxKnow Your Audience

Secrets of a Direct-Mail Legend: Rodale

Once in awhile, you can't beat a good case study. And what better case study for a copywriter or direct marketer to learn from than the...

Continue reading

ConfidenceCreativityFact BoxPsychologyScientific Selling

Are YOU Creative?

In the another post, we asked why some people are creative and others aren’t. This time around, let’s put it even more plain:...

Continue reading

Pin It on Pinterest

X