Fact Box Random facts and interesting tidbits.

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What Time Do Real Writers Get Up?

What time do real writers get out of bed? It's a good question, regardless of what kind of writing you do... ...

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The Marketing Test That Saved the World

In 1977 in the Horn of Africa... a marketing test saved the world. But let's back up just a second......

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Why Only Some People Are “Creative”

On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....

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How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

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Can Music Make You More Creative?

I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...

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Are You Creative?

There is no "Creativity Quotient" (C.Q.) test that measures how creative you are. But the same Scientific American research found that...

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The Boomer’s NEXT Marketing Mega-Wave

When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...

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Beat the Natural Limit on Creativity

I'm sure, by now, you've heard that there are "right-brained" and "left-brained" people. The idea is that "left-brained" people are the...

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Kill Your Television (Here’s Why…)

I know this isn't exactly an issue with a clear correlation to the world of copywriting. The bottom line is, however, we're better thinkers...

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Is Social Networking… TOO Social?

Time magazine did a back-o’-the-napkin calculation.  Suppose you estimate about five million of these “25 Random Things”...

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