Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
Confidence • Copywriting Secrets • Creativity • Research • Scientific Selling • Writing Process
Confidence • Copywriting Secrets • Creativity • Procrastination • Research • Writing Process
Confidence • Creativity • Fun and Games
Confidence • Copywriting Secrets • Finding the Benefit • Offers and Closes • Writing Process
Confidence • Copywriting Secrets • Finding the Benefit • Headlines and Leads • Know Your Audience • Scientific Selling • Writing Style
Fact Box • Getting Clients • Getting Paid
February 14, 2017
“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...
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Confidence • Creativity • Fact Box
February 13, 2017
I’ve noted often how strange it was that so many copywriters play instruments. And wondered, too, whether listening to music…...