Know Your Audience How well do you know your customer? Know them better here…

Know Your AudiencePsychologyResearchScientific Selling

Can You Judge a Customer By His Cover?

Or maybe that title should read: “Can you judge a customer by his… computer?” You’d have to live on the moon to have...

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CreativityKnow Your AudienceWriting Process

Brainstorming For One

You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize...

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Copywriting SecretsFact BoxKnow Your Audience

The Secret to Selling to Seniors

To lump together the "older generation" is to include every race; every economic, religious, and political background; every level of...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychology

Seven Ways to Say Thanks…

‘Tis the season of giving — giving “thanks” that is, at least in the U.S. Yes, it’s Thanksgiving week, where...

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Fact BoxKnow Your Audience

The Boomer’s NEXT Marketing Mega-Wave

When Kathleen retired recently, it was national news. Why? Precisely because, at the moment I write this, Kathleen is exactly 62 years, one...

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ConfidenceCopywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific Selling

CR #485: Which Promises Work Best?

Sponsor: How to Start Selling Yourself as a Copy Expert Sponsor: 17 Ways to Make $17,000 From Your Desk Chair “That’s right...

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Copywriting SecretsFinding the BenefitKnow Your AudiencePsychologyResearchScientific Selling

Time to Get in Touch With Your Inner “Snooki?”

There's a show, apparently, called the "Jersey Shore." Maybe you've seen it. I haven't, but I'm wondering if I should......

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Copywriting SecretsFinding the BenefitFun and GamesKnow Your AudiencePsychologyScientific Selling

A Persuasion Secret Toddlers Teach

Every copywriter should have a kid. Seriously. How so? By way of explanation, let’s start here: Everything we do is dictated by the...

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Copywriting SecretsHeadlines and LeadsKnow Your AudienceWriting Style

How One Big Idea Trumps Lots of Small Ones

"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my...

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