Know Your Audience How well do you know your customer? Know them better here…

CreativityKnow Your AudienceWriting Process

Brainstorming For One

You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize...

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Copywriting SecretsFact BoxKnow Your Audience

The Secret to Selling to Seniors

To lump together the "older generation" is to include every race; every economic, religious, and political background; every level of...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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