Finding the Benefit How to find the sales benefit that will matter most to your target customer.

CreativityKnow Your AudienceWriting Process

Brainstorming For One

You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize...

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Copywriting SecretsFact BoxKnow Your Audience

The Secret to Selling to Seniors

To lump together the "older generation" is to include every race; every economic, religious, and political background; every level of...

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