Fun and Games Fun stuff that barely fits on this website (but I’m including it anyway)…

ConfidenceCopywriting SecretsCreativityFun and GamesKnow Your AudiencePsychologyScientific Selling

A Lucky Accident

I got a note awhile ago from consultant Bob Serling Bob writes: "Years ago, I was using a print broker for some of my mailings. She had...

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Copywriting SecretsCreativityFinding the BenefitFun and GamesResearch

How Curiosity Can Save a Copywriter

Somebody once asked David Ogilvy for a list of traits that matter most when hiring copywriters. Above all, he said, they have to have an...

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Fact BoxFun and Games

We Can’t All Be Einstein (Thank God)

We can't all be geniuses, right? And in some ways, thank God. For instance, how about these little tidbits I recently found online about...

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Copywriting SecretsCreativityFun and GamesWriting ProcessWriting Style

When Clichés Work “Like Gangbusters”

I joked in an issue of my e-letter about writing “good,” and got a note from a reader soon after that said… “So there I...

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ConfidenceCreativityFinding the BenefitFun and Games

Time-Tested Fridge Wisdom

It’s commonly said that the Greeks talked about two kinds of knowledge… One you gain from study, the other you gain from...

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CreativityFun and GamesWriting Style

Analogies Gone Wild

Analogies can be a powerful tool when used well. But, like a parachute made from a volleyball net, they can sabotage your message when...

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ConfidenceCreativityFun and Games

How Business is Done

There's a guy named Jack (just a coincidence). He has a son. The son is in his early 20s and unmarried. One evening after dinner, the...

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Copywriting SecretsFinding the BenefitFun and GamesKnow Your AudiencePsychologyScientific Selling

A Persuasion Secret Toddlers Teach

Everything we do is dictated by the “why” behind it. As in, the only reason why we would change our behavior to get a certain...

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