Getting Clients

Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidOffers and ClosesPsychologyScientific SellingVideosWriting Style

14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...

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Copywriting SecretsFreelancer TipsGetting ClientsGetting Paid

Seven+ Ways to Keep Your Clients

Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...

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Getting Paid

Make Money While You Sleep

Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...

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Getting the Most Out of Sales Letter Layout

Great design can't do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great...

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ConfidenceFreelancer TipsGetting ClientsWriting Style

Anger in the Age of E-Mail

It's natural to get angry. And certainly, some pretty hot-tempered, "hair-trigger" individuals have still managed to do some very great...

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Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidPsychologyTruth in AdvertisingWriting Process

Why I’m a Fool For Cupertino

It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...

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ConfidenceCopywriting SecretsGetting ClientsGetting PaidWriting Process

Better Than Money

“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...

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ConfidenceGetting ClientsGetting Paid

What Marketers Do When Recession Looms

I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...

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What Copywriters Should Know About Copyrights

It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...

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How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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