Getting Clients

Copywriting SecretsGetting PaidProcrastinationResearchWriting Process

10 “Speed-Copy” Secrets

The better you get at writing good copy, the more clients will want access to your time. In the beginning, you'll want to give it to them....

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Fact BoxGetting ClientsGetting Paid

How Much Money Do You (Deserve To) Make?

“Money,” Woody Allen once said, “is nice to have — if only for financial reasons.” Or as one of my...

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Getting Clients

How To Make a Sale Without Even Trying

A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never...

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Freelancer TipsProcrastinationPsychologyWriting Process

The Curse of the Modern Age

“For a list of the ways technology has failed to improve the quality of life,” says Alice Kahn, “please press...

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Getting PaidTruth in Advertising

Inspiration or Flat-Out Imitation?

Every great direct response copywriter can tell you what a valuable thing it is to have a "swipe file," that burgeoning bin or desktop...

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7 Easy Ways to Get More From Writers

What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one...

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Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidOffers and ClosesPsychologyScientific SellingVideosWriting Style

14 Ways to Make Your Prospect Relax

I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to...

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Copywriting SecretsFreelancer TipsGetting ClientsGetting Paid

Seven+ Ways to Keep Your Clients

Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and...

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Getting Paid

Make Money While You Sleep

Bob did this and it cost him about $175 to get this "business" off the ground. That turned into $20,727 in sales that he barely worked to...

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Getting the Most Out of Sales Letter Layout

Great design can't do diddly to help bad sales copy. Great sales copy can often succeed despite bad design. But when great copy and great...

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