Getting Clients

ConfidenceCopywriting SecretsGetting ClientsGetting PaidWriting Process

Better Than Money

“We must not be free because we claim freedom, but because we practice it.” – William Faulkner My friend Paul...

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ConfidenceGetting ClientsGetting Paid

What Marketers Do When Recession Looms

I've written before about what marketers and business owners can do in rough markets. Looking at what's going on right now, maybe I should...

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What Copywriters Should Know About Copyrights

It’s embarrassing the number of I’ve times had to explain: “copywriting” and “copyrights” have next to...

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ConfidenceCopywriting SecretsGetting ClientsKnow Your AudiencePsychologyResearchScientific SellingWriting Style

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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Copywriting SecretsFinding the BenefitFreelancer TipsKnow Your AudienceOffers and ClosesTruth in Advertising

What’s the Secret to Selling Bad Products?

Copywriters are hired guns. We usually don't create the products we sell, just get hired to sell them. So how, pray tell, are you supposed...

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Freelancer TipsGetting Clients

Why You Might Want Fewer Clients

Shelly Lazarus has picked up a few things in her 35 or so years with ad agency Ogilvy & Mather. So says an article that appeared awhile...

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ConfidenceFreelancer TipsGetting Paid

Advice to a Young Writer

“If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” –...

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ConfidenceCopywriting SecretsGetting ClientsGetting PaidPsychologyWriting Process

Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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CreativityGetting Paid

Help Wanted…

Yours truly is looking for a little programming help with this website... SEO work, PHP fixes, bug repairs, etc. Know your way around...

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ConfidenceCopywriting SecretsGetting Clients

How To Get Started

I got a note from a reader who aspires to a copywriting career and wanted to know how best to get started. You can imagine, I get that...

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