Category: Offers and Closes

How to wrap up the sale.

Is Your Product Trapped in “Commodity Hell?” 0

Is Your Product Trapped in “Commodity Hell?”

I shaved this morning thinking about “commodity hell.” That’s when a market for a product is so crowded, every product is virtually the same. Interchangeable with the competition. And the only way to get ahead is to slash prices until the pain of profit loss squeezes either you or those competitors out of the business. This is not a position, generally, you want to fall into. But it happens…

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