Category: Offers and Closes

How to wrap up the sale.

How “Free” Really Works 1

How “Free” Really Works

Colleagues of mine call it the “Krishna Principle.” I’ve also heard it called the “Rule of Reciprocity.” The idea is that, by giving something or offering to give something, you open up the customer to give you something in return. Does it work? All the time. Take these examples from Robert Cialdini’s famous must-read marketing book…

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