Category: Scientific Selling

Ten Years After

This has almost nothing to do with copywriting, but if you don’t mind — and even if you do — I’m going to continue anyway, yes? See, these days, you’ll already seen and heard...

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Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to “repack” the day’s collected memories for longer-term storage. In the process, your powers of creativity get a boost. The more you sleep, the faster it seems you’re able to sort through all those ideas and make the connections you need to come up with something new…

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