Category: Scientific Selling

Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to “repack” the day’s collected memories for longer-term storage. In the process, your powers of creativity get a boost. The more you sleep, the faster it seems you’re able to sort through all those ideas and make the connections you need to come up with something new…


When It Pays to Praise

I’ve gotten a few copy critiques in my day. I’ve given a few, too. And I’ve discovered there’s one essential element to making them effective: “ego butter.” Let me back up a bit, so I can explain by way of example…


Ten Years After

This has almost nothing to do with copywriting, but if you don’t mind — and even if you do — I’m going to continue anyway, yes? See, these days, you’ll already seen and heard...

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