Scientific Selling Science that might explain why you think, act, and write the way you do.

Copywriting SecretsCreativityKnow Your AudienceProcrastinationPsychologyResearchScientific SellingVideosWriting Process

Finding the Elephant…

What's it mean to be "creative?" Says the great John Cleese, that's an almost impossible question to answer. Easier is to ask yourself,...

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In Picture Ads, The Eyes Have It

The common wisdom is that everybody loves a pretty face, right? Not always so, says Bryan Eisenberg over at grokdotcom. Oh sure, the...

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Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to "repack" the day's collected memories for longer-term storage. In the process, your powers...

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Which Sells Best, Stories or Stats?

Carnegie-Mellon, says the book “Made to Stick,” did a study. They invited participants in to take a survey. The topic...

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How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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When It Pays to Praise

I've gotten a few copy critiques in my day. I've given a few, too. And I've discovered there's one essential element to making them...

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How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

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How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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