Category: Scientific Selling

Beat the Natural Limit on Creativity 0

Beat the Natural Limit on Creativity

I’m sure, by now, you’ve heard that there are “right-brained” and “left-brained” people. The idea is that “left-brained” people are the type you’d expect to find at, say, your accounting firm’s Christmas party. “Right-brained” people, on the other hand, tend to be more artistic and possibly a little eccentric or scattered. Like, say, the bulk of ex-poets and actors working the tables at your local coffee shop. Like most generalizations, this isn’t quite right…

Is Your Product Trapped in “Commodity Hell?” 0

Is Your Product Trapped in “Commodity Hell?”

I shaved this morning thinking about “commodity hell.” That’s when a market for a product is so crowded, every product is virtually the same. Interchangeable with the competition. And the only way to get ahead is to slash prices until the pain of profit loss squeezes either you or those competitors out of the business. This is not a position, generally, you want to fall into. But it happens…

Sleep, The Ultimate Writing Tool 1

Sleep, The Ultimate Writing Tool

Sleep, it turns out, gives your brain time to “repack” the day’s collected memories for longer-term storage. In the process, your powers of creativity get a boost. The more you sleep, the faster it seems you’re able to sort through all those ideas and make the connections you need to come up with something new…

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