Category: Scientific Selling

When It Pays to Praise 0

When It Pays to Praise

I’ve gotten a few copy critiques in my day. I’ve given a few, too. And I’ve discovered there’s one essential element to making them effective: “ego butter.” Let me back up a bit, so I can explain by way of example…

How “Free” Really Works 1

How “Free” Really Works

Colleagues of mine call it the “Krishna Principle.” I’ve also heard it called the “Rule of Reciprocity.” The idea is that, by giving something or offering to give something, you open up the customer to give you something in return. Does it work? All the time. Take these examples from Robert Cialdini’s famous must-read marketing book…

SEO Powered by Platinum SEO from Techblissonline