Scientific Selling Science that might explain why you think, act, and write the way you do.

Copywriting SecretsCreativityScientific SellingWriting Process

How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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The Single Secret to Success?

My old friend Michael Masterson ran a fascinating piece of info, which he had picked up from a book by writer Tom Bay, about Harvard...

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ConfidenceCreativityPsychologyWriting Process

How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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Copywriting SecretsCreativityPsychologyWriting ProcessWriting Style

A Surprising Storytelling Secret

I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...

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Brainstorming By the Rules

Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

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Copywriting SecretsCreativityKnow Your AudienceOffers and ClosesPsychologyResearchWriting Style

7 MORE Ways to Thank Your Customers Like You Mean It

In the last post, we figured out how to heap lots of “thanks” upon the plates of our best customers. And yet, like a plump...

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Copywriting SecretsScientific Selling

Surprising Psychology Secrets for Marketers

What’s more persuasive, email or face-to-face communication? Per a UK psychology study published on this fascinating British...

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Why Only Some People Are “Creative”

On D-Day, hundreds of thousands of Allied troops pulled off the largest invasion in history, forcing their way into Nazi-occupied Europe....

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