Scientific Selling Science that might explain why you think, act, and write the way you do.

ConfidenceCopywriting SecretsGetting ClientsKnow Your AudiencePsychologyResearchScientific SellingWriting Style

How to Ace Any Job Interview

Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah,...

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ConfidencePsychology

When It Pays to Praise

I've gotten a few copy critiques in my day. I've given a few, too. And I've discovered there's one essential element to making them...

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How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

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How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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The Details That Close Sales

Any good copywriter also knows that when you really... really... want to make for a powerful sales pitch, digging into the small details...

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Ego-Butter: How to Give a Copy Critique

I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better....

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A Surprising Storytelling Secret

I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few...

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Brainstorming By the Rules

Alex Osborn, a founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of...

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7 MORE Ways to Thank YourCustomers Like You Mean It

In the another post, we figured out how to heap lots of “thanks” upon the plates of our best customers. Without further ado,...

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