Scientific Selling Science that might explain why you think, act, and write the way you do.

Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyScientific SellingWriting Process

#486: A Sweet, Dark History of the Promise Lead

If you haven’t already signed up, click here for your free reports You’ll remember from the last post, I’m showing you...

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Know Your AudiencePsychologyResearchScientific Selling

Can You Judge a Customer By His Cover?

Or maybe that title should read: “Can you judge a customer by his… computer?” You’d have to live on the moon to have...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyWriting ProcessWriting Style

What’s The “Big Idea?”

What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all...

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