Scientific Selling Science that might explain why you think, act, and write the way you do.

Copywriting SecretsHeadlines and LeadsKnow Your AudienceScientific Selling

Read this NOW, or the Puppy Gets It!

Years ago, I think it was National Lampoon sent out a mail campaign trying to get subscribers... or maybe it was renewals... with a picture...

Continue reading

Copywriting SecretsDigital CopywritingHeadlines and LeadsPsychologyResearchScientific SellingWriting ProcessWriting Style

10 Proven Ways To Make Your Message “Go Viral”

First, can I confess something? I hate talking about “content” like this. It’s the word itself. So cold, so academic. It...

Continue reading

Finding the BenefitKnow Your AudienceOffers and ClosesScientific Selling

What Nascar, Kool-Aid, And Purple Oreos Have in Common

How sick and tired are you of having to choose between brands?...

Continue reading

Copywriting SecretsFinding the BenefitFreelancer TipsGetting PaidPsychologyTruth in AdvertisingWriting Process

Why I’m a Fool For Cupertino

It’s shameless, really, the way I dote. To some of my friends, it’s even downright embarrassing. Yes, I confess, I’m...

Continue reading

Pin It on Pinterest