Scientific Selling Science that might explain why you think, act, and write the way you do.

Copywriting SecretsFinding the BenefitFun and GamesKnow Your AudiencePsychologyScientific Selling

A Persuasion Secret Toddlers Teach

Every copywriter should have a kid. Seriously. How so? By way of explanation, let’s start here: Everything we do is dictated by the...

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Copywriting SecretsCreativityFinding the BenefitHeadlines and LeadsKnow Your AudiencePsychologyResearchWriting ProcessWriting Style

The Dark Side of Testimonial-Driven Sales Copy

In my experience, testimonials almost always enhance a promo package… except… when they don’t. What might make for a bad...

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ConfidenceFinding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific Selling

Is Your Product Trapped in “Commodity Hell?”

I shaved this morning thinking about "commodity hell." That's when a market for a product is so crowded, every product is virtually the...

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Finding the BenefitKnow Your AudienceOffers and ClosesPsychologyScientific SellingWriting Style

How Sid Sold So Many Suits

Sid and Harry run a tailor shop in New York City. If you can picture it, Sid is the salesman working the floor, while Harry works over the...

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CreativityScientific Selling

Scientific Study Asks, “Are You Creative?”

Say researchers published in Scientific American, while their isn't really a measurable "Creativity Quotient" (C.Q.) that they can pin to...

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Know Your AudiencePsychologyScientific Selling

9 Ways The Mind Resists Persuasion and How To Sustain or Overcome Them – PsyBlog

Running into resistance, when you set out to make sales? Maybe that’s because you’re running up against one of these nine big...

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