Scientific Selling Science that might explain why you think, act, and write the way you do.

Copywriting SecretsCreativityScientific SellingWriting Process

How to Write in Your Sleep

“Sleep,” said Shakespeare, “rock thy brain.” Study after study shows it, a good night’s sleep makes for a...

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The Single Secret to Success?

Tom Bay wrote a book about Harvard Business School Grads and their financial success — or lack of it. About 10 years after...

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How to Tell if You’re a “Natural Born” Copywriter

A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean. Why?...

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